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Creating Results

everything mature consumers experience


Kevin Williams

Kevin Williams


703-494-7888, ext 717

Kevin Williams

As marketing coordinator, Kevin is tasked with helping Client Services ensure that their efforts exceed the expectations of their clients. He is responsible for helping implement marketing and media strategies as effectively and efficiently as possible. Kevin’s work as both a marketing representative and a copyeditor while in college has provided him with the experience he uses to ensure that all marketing objectives are met for the client, as well as the agency.  

Prior to joining the Creating Results team in November 2015, Kevin graduated from Virginia Tech, where he was a member of the Lambda Pi Eta Communication Honors Society. During his time at Virginia Tech, Kevin majored in public relations and minored in professional writing and marketing.

In addition to serving as a marketing representative and as chief copyeditor of Virginia Tech’s Engineers’ Forum magazine, Kevin also represented Virginia Tech in the Bateman public relations competition, served as a public relations research assistant, and was published in Virginia Tech’s Public Relations Student Society of America newsletter.

In his spare time, he enjoys cheering on his favorite sports teams, hanging out with friends, and listening to music.

Public Relations, Copywriting

Ideal Vacation:
Getting to see my favorite soccer team, Chelsea, play in their home stadium in London – preferably in the spring.

Inspiring Wisdom:
“There may be people that have more talent than you, but there’s no excuse for anyone to work harder than you do.” –Derek Jeter


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.


Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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