As marketing coordinator, Kevin is tasked with helping Client Services ensure that their efforts exceed the expectations of their clients. He is responsible for helping implement marketing and media strategies as effectively and efficiently as possible. Kevin’s work as both a marketing representative and a copyeditor while in college has provided him with the experience he uses to ensure that all marketing objectives are met for the client, as well as the agency.
Prior to joining the Creating Results team in November 2015, Kevin graduated from Virginia Tech, where he was a member of the Lambda Pi Eta Communication Honors Society. During his time at Virginia Tech, Kevin majored in public relations and minored in professional writing and marketing.
In addition to serving as a marketing representative and as chief copyeditor of Virginia Tech’s Engineers’ Forum magazine, Kevin also represented Virginia Tech in the Bateman public relations competition, served as a public relations research assistant, and was published in Virginia Tech’s Public Relations Student Society of America newsletter.
In his spare time, he enjoys cheering on his favorite sports teams, hanging out with friends, and listening to music.
Public Relations, Copywriting
Getting to see my favorite soccer team, Chelsea, play in their home stadium in London – preferably in the spring.
“There may be people that have more talent than you, but there’s no excuse for anyone to work harder than you do.” –Derek Jeter
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.