As marketing coordinator, Kevin is tasked with helping Client Services ensure that their efforts exceed the expectations of their clients. He is responsible for helping implement marketing and media strategies as effectively and efficiently as possible. Kevin’s work as both a marketing representative and a copyeditor while in college has provided him with the experience he uses to ensure that all marketing objectives are met for the client, as well as the agency.
Prior to joining the Creating Results team in November 2015, Kevin graduated from Virginia Tech, where he was a member of the Lambda Pi Eta Communication Honors Society. During his time at Virginia Tech, Kevin majored in public relations and minored in professional writing and marketing.
In addition to serving as a marketing representative and as chief copyeditor of Virginia Tech’s Engineers’ Forum magazine, Kevin also represented Virginia Tech in the Bateman public relations competition, served as a public relations research assistant, and was published in Virginia Tech’s Public Relations Student Society of America newsletter.
In his spare time, he enjoys cheering on his favorite sports teams, hanging out with friends, and listening to music.
Public Relations, Copywriting
Getting to see my favorite soccer team, Chelsea, play in their home stadium in London – preferably in the spring.
“There may be people that have more talent than you, but there’s no excuse for anyone to work harder than you do.” –Derek Jeter
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.