As marketing coordinator, Kevin is tasked with helping Client Services ensure that their efforts exceed the expectations of their clients. He is responsible for helping implement marketing and media strategies as effectively and efficiently as possible. Kevin’s work as both a marketing representative and a copyeditor while in college has provided him with the experience he uses to ensure that all marketing objectives are met for the client, as well as the agency.
Prior to joining the Creating Results team in November 2015, Kevin graduated from Virginia Tech, where he was a member of the Lambda Pi Eta Communication Honors Society. During his time at Virginia Tech, Kevin majored in public relations and minored in professional writing and marketing.
In addition to serving as a marketing representative and as chief copyeditor of Virginia Tech’s Engineers’ Forum magazine, Kevin also represented Virginia Tech in the Bateman public relations competition, served as a public relations research assistant, and was published in Virginia Tech’s Public Relations Student Society of America newsletter.
In his spare time, he enjoys cheering on his favorite sports teams, hanging out with friends, and listening to music.
Public Relations, Copywriting
Getting to see my favorite soccer team, Chelsea, play in their home stadium in London – preferably in the spring.
“There may be people that have more talent than you, but there’s no excuse for anyone to work harder than you do.” –Derek Jeter
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.