As Manager, Copy & Content, Kevin is tasked with helping Client Services ensure that their efforts exceed the expectations of their clients. He is responsible for helping implement marketing and media strategies as effectively and efficiently as possible. Kevin’s work as both a marketing representative and a copyeditor while in college has provided him with the experience he uses to ensure that all marketing objectives are met for the client, as well as the agency.
Prior to joining the Creating Results team in November 2015, Kevin graduated from Virginia Tech, where he was a member of the Lambda Pi Eta Communication Honors Society. During his time at Virginia Tech, Kevin majored in public relations and minored in professional writing and marketing.
In addition to serving as a marketing representative and as Chief Copyeditor of Virginia Tech’s Engineers’ Forum magazine, Kevin also represented Virginia Tech in the Bateman public relations competition, served as a public relations research assistant, and was published in Virginia Tech’s Public Relations Student Society of America newsletter.
In his spare time, he enjoys cheering on his favorite sports teams, hanging out with friends, and listening to music.
Public Relations, Copywriting
Getting to see my favorite soccer team, Chelsea, play in their home stadium in London – preferably in the spring.
“There may be people that have more talent than you, but there’s no excuse for anyone to work harder than you do.” –Derek Jeter
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.
While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.
Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.