As the President and an owner of Creating Results, Kimberly is responsible for managing the organization and maintaining the focus on delighting clients. She joined the team as Executive Vice President in December 2015 and led our client services, marketing strategists and business development team members for 16 months before becoming President in April 2017.
Kimberly brings our clients a unique perspective due to her extensive experience leading the sales and marketing efforts for numerous for profit and not-for-profit organizations. Her thoughtful, strategic guidance is built from her diverse work experience at all levels of senior living, as well as her innate ability to create marketing and sales strategies that achieve business goals, resonate with mature consumers and build long-lasting brands that have strong market penetration.
Even at the beginning of her career, when she was a lobbyist on Capitol Hill, Kimberly has been in sales and marketing. She has also worked for Fortune 500 companies. It was her experience working with senior living organizations that led her to discover her true passion: serving older adults. In the senior living industry, Kimberly has been a catalyst for transformation by positioning the organizations she led for strategic growth while driving over $200 million of annual revenue and record profitability.
Before joining Creating Results, Kimberly was Vice President of Marketing and Sales at Lifespace Communities, the seventh largest not-for-profit senior living provider, according to the LeadingAge Ziegler Top 150. In that role, Kimberly oversaw all aspects of the organization’s strategic marketing, sales and communications initiatives, which lead to high occupancy and 12 uniquely positioned communities in 7 states.
Kimberly hails from the East Coast (Massachusetts and New York) and she is an avid Red Sox fan. She graduated from Bowdoin College in Brunswick, Maine with a Bachelor of Arts, Government and Legal Studies.
Leadership development and coaching; culture transformation, brand development and implementation; strategic sales and marketing planning; strategic event marketing and implementation; CRM and database management; digital marketing automation.
Best advice ever heard:
Don’t compare your insides with other people’s outsides.
Where to start… Camping with my family along the North East Atlantic coastline eating plenty of fresh seafood and watching whales, or following wildlife, especially polar bears, in Alaska or the like.
An arrow can only be shot by pulling backward. So, when life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.
Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and challenges that investors and developers face when undertaking such a project.
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When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light and reflections, and more around […]
The post Blue Sky Marketing: Market Research and Why Timing Is Everything appeared first on Creating Results.
Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has made changes to how advertisers can target users. Detailed Facebook […]
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a theme that was discussed throughout […]