As the President and an owner of Creating Results, Kimberly is responsible for managing the organization and maintaining the focus on delighting clients. She joined the team as Executive Vice President in December 2015 and led our client services, marketing strategists and business development team members for 16 months before becoming President in April 2017.
Kimberly brings our clients a unique perspective due to her extensive experience leading the sales and marketing efforts for numerous for profit and not-for-profit organizations. Her thoughtful, strategic guidance is built from her diverse work experience at all levels of senior living, as well as her innate ability to create marketing and sales strategies that achieve business goals, resonate with mature consumers and build long-lasting brands that have strong market penetration.
Even at the beginning of her career, when she was a lobbyist on Capitol Hill, Kimberly has been in sales and marketing. She has also worked for Fortune 500 companies. It was her experience working with senior living organizations that led her to discover her true passion: serving older adults. In the senior living industry, Kimberly has been a catalyst for transformation by positioning the organizations she led for strategic growth while driving over $200 million of annual revenue and record profitability.
Before joining Creating Results, Kimberly was Vice President of Marketing and Sales at Lifespace Communities, the seventh largest not-for-profit senior living provider, according to the LeadingAge Ziegler Top 150. In that role, Kimberly oversaw all aspects of the organization’s strategic marketing, sales and communications initiatives, which lead to high occupancy and 12 uniquely positioned communities in 7 states.
Kimberly hails from the East Coast (Massachusetts and New York) and she is an avid Red Sox fan. She graduated from Bowdoin College in Brunswick, Maine with a Bachelor of Arts, Government and Legal Studies.
Leadership development and coaching; culture transformation, brand development and implementation; strategic sales and marketing planning; strategic event marketing and implementation; CRM and database management; digital marketing automation.
Best advice ever heard:
Don’t compare your insides with other people’s outsides.
Where to start… Camping with my family along the North East Atlantic coastline eating plenty of fresh seafood and watching whales, or following wildlife, especially polar bears, in Alaska or the like.
An arrow can only be shot by pulling backward. So, when life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.