As the President and an owner of Creating Results, Kimberly is responsible for managing the organization and maintaining the focus on delighting clients. She joined the team as Executive Vice President in December 2015 and led our client services, marketing strategists and business development team members for 16 months before becoming President in April 2017.
Kimberly brings our clients a unique perspective due to her extensive experience leading the sales and marketing efforts for numerous for profit and not-for-profit organizations. Her thoughtful, strategic guidance is built from her diverse work experience at all levels of senior living, as well as her innate ability to create marketing and sales strategies that achieve business goals, resonate with mature consumers and build long-lasting brands that have strong market penetration.
Even at the beginning of her career, when she was a lobbyist on Capitol Hill, Kimberly has been in sales and marketing. She has also worked for Fortune 500 companies. It was her experience working with senior living organizations that led her to discover her true passion: serving older adults. In the senior living industry, Kimberly has been a catalyst for transformation by positioning the organizations she led for strategic growth while driving over $200 million of annual revenue and record profitability.
Before joining Creating Results, Kimberly was Vice President of Marketing and Sales at Lifespace Communities, the seventh largest not-for-profit senior living provider, according to the LeadingAge Ziegler Top 150. In that role, Kimberly oversaw all aspects of the organization’s strategic marketing, sales and communications initiatives, which lead to high occupancy and 12 uniquely positioned communities in 7 states.
Kimberly hails from the East Coast (Massachusetts and New York) and she is an avid Red Sox fan. She graduated from Bowdoin College in Brunswick, Maine with a Bachelor of Arts, Government and Legal Studies.
Leadership development and coaching; culture transformation, brand development and implementation; strategic sales and marketing planning; strategic event marketing and implementation; CRM and database management; digital marketing automation.
Best advice ever heard:
Don’t compare your insides with other people’s outsides.
Where to start… Camping with my family along the North East Atlantic coastline eating plenty of fresh seafood and watching whales, or following wildlife, especially polar bears, in Alaska or the like.
An arrow can only be shot by pulling backward. So, when life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a […]
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Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my […]
The post Lunch & Learn Webinar – If You Build It They Will Come appeared first on Creating Results.
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.
The post Roundup: Insights from Retail Brands on Marketing to Baby Boomers appeared first on Creating Results.
We often find ourselves sitting in front of our clients talking about results: the number of inquiries generated, web conversions, calls that came in, new vs. returning visitors to the website and so on. These are all great stats to see how the marketing dollars are working, but … what happens next? How do I […]