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Creating Results

everything mature consumers experience


Kimberly Hulett



703-494-7888, ext 719

Kimberly Hulett

As the President and an owner of Creating Results, Kimberly is responsible for managing the organization and maintaining the focus on delighting clients. She joined the team as Executive Vice President in December 2015 and led our client services, marketing strategists and business development team members for 16 months before becoming President in April 2017.

Kimberly brings our clients a unique perspective due to her extensive experience leading the sales and marketing efforts for numerous for profit and not-for-profit organizations. Her thoughtful, strategic guidance is built from her diverse work experience at all levels of senior living, as well as her innate ability to create marketing and sales strategies that achieve business goals, resonate with mature consumers and build long-lasting brands that have strong market penetration.

Even at the beginning of her career, when she was a lobbyist on Capitol Hill, Kimberly has been in sales and marketing. She has also worked for Fortune 500 companies. It was her experience working with senior living organizations that led her to discover her true passion: serving older adults. In the senior living industry, Kimberly has been a catalyst for transformation by positioning the organizations she led for strategic growth while driving over $200 million of annual revenue and record profitability.

Before joining Creating Results, Kimberly was Vice President of Marketing and Sales at Lifespace Communities, the seventh largest not-for-profit senior living provider, according to the LeadingAge Ziegler Top 150. In that role, Kimberly oversaw all aspects of the organization’s strategic marketing, sales and communications initiatives, which lead to high occupancy and 12 uniquely positioned communities in 7 states.

Kimberly hails from the East Coast (Massachusetts and New York) and she is an avid Red Sox fan. She graduated from Bowdoin College in Brunswick, Maine with a Bachelor of Arts, Government and Legal Studies.

Leadership development and coaching; culture transformation, brand development and implementation; strategic sales and marketing planning; strategic event marketing and implementation; CRM and database management; digital marketing automation.

Best advice ever heard:
Don’t compare your insides with other people’s outsides.

Ideal vacation:
Where to start…  Camping with my family along the North East Atlantic coastline eating plenty of fresh seafood and watching whales, or following wildlife, especially polar bears, in Alaska or the like.

Inspiring Wisdom:
An arrow can only be shot by pulling backward. So, when life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.


Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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