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Creating Results

everything mature consumers experience


Kimberly Hulett



703-494-7888, ext 719

Kimberly Hulett

Kimberly brings Creating Results clients a unique perspective on sales and marketing of their senior living communities. Her thoughtful, strategic guidance is built from her diverse work experience at all levels of senior living, as well as her innate ability to create marketing and sales strategies that resonate with consumers and build long-lasting brands resulting in strong market penetration.

Even at the beginning of her career, when she was a lobbyist on Capitol Hill, Kimberly has been in sales and marketing. She has also worked for Fortune 500 companies. It was her experience working with both for-profit and not-for-profit senior living organizations that led her to discover her true passion: serving older adults. In the senior living industry, Kimberly has been a catalyst for transformation by positioning the organizations she led for strategic growth while driving over $200 million of annual revenue and record profitability.

Most recently, Kimberly was Vice President of Marketing and Sales at Lifespace Communities, the seventh largest not-for-profit senior living provider, according to the LeadingAge Ziegler Top 150. In that role, Kimberly oversaw all aspects of the organization’s strategic marketing, sales and communications initiatives, which lead to high occupancy and 12 uniquely positioned communities in 7 states.

Kimberly hails from the East Coast (Massachusetts and New York) and she is an avid Red Sox fan. She graduated from Bowdoin College in Brunswick, Maine with a Bachelor of Arts, Government and Legal Studies.

Leadership development and coaching; culture transformation, brand development and implementation; strategic sales and marketing planning; strategic event marketing and implementation; CRM and database management; digital marketing automation.

Best advice ever heard:
Don’t compare your insides with other people’s outsides.

Ideal vacation:
Where to start…  Camping with my family along the North East Atlantic coastline eating plenty of fresh seafood and watching whales, or following wildlife, especially polar bears, in Alaska or the like.

Inspiring Wisdom:
An arrow can only be shot by pulling backward. So, when life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep aiming.


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.


Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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