Creating Results has been marketing senior living and 50+ housing for more than 20 years. Many of the organizations we speak and work with face these common challenges. While some challenges are common, our client’s situations and our agency’s solutions are unique. Creating Results developed an approach called Relevant Creativity™ to shape solutions tailored to each client’s competitive landscape, assets and goals.
Through Relevant Creativity we:
In short, we help your product or service stand out from the crowd and help you build a lasting and respected brand.
Progress Report is Creating Results' proprietary project management. It tracks our work on each element of an integrated marketing program/specific initiative, so we stay on schedule, on budget and focused on a motivating your prospects. We regularly review performance and modify our approach based on meaningful data.
Every Monday we review our most engaging and shared articles from the previous week. First up this week, more seniors than ever are using their mobile devices to access the news. Our second synopsis shows how industry leaders, experts and providers are coming together to fight ageism. Most Shared: Seniors Enjoy News At Their Fingertips According to McKnightsSeniorLiving.com, […]
Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]
The post Why Marketers Should Focus on Baby Boomers & Their Technology Usage appeared first on Creating Results.
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]
When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"
I'm a creative person so I like cool.
But I like results even more.
What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.
That said, there are two "trends" I think are relevant to our older adult targets.
The post Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online appeared first on Creating Results.