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Creating Results

everything mature consumers experience


Digital DO's and DON'Ts for Marketing Senior Living

August 16, 2017

To reach marketing goals, organizations must work smarter. Smarter means arming sales and marketing teams with insights into the way older adults use the internet in homebuying and move decisions.

Creating Results has surveyed thousands of mature movers to uncover the WHY, WHERE and HOW of their digital journey. Key insights have been revealed through our longitudinal, national study of “Social, Silver Surfers,” Americans over the age of 40, with emphasis on people who made a decision to move in the prior two years. The latest edition digs deeper into the roles of caregivers and move helpers.

This white paper for senior living marketers includes selected highlights and action steps to help your digital marketing program work smarter.

click to download

Summer 2010 - Debunking Four PR Myths

April 19, 2016
Summer 2010 - Debunking Four PR Myths

Pop Quiz! Public Relations is:

A) Not needed – aren’t newspapers dead?

B) Expensive and too hard to measure

C) Not worth my time – we’re on Facebook!

D) An effective marketing technique that should be a part of your marketing program

To find out how PR can be 14 times more effective than advertising, read on for statistics about the ROI of PR, insights for your program and some case studies. We are sure you’ll find something to relate to in this month's newsletter.

February 2015 - Maximizing the ROI of Online Leads

February 12, 2015

Whether you market senior living or active adult housing, increasingly your leads are coming in through online channels. Organizations need to develop a strategic process for converting online leads into real prospects and customers. The process must include Love, Speed, and perhaps calling on your inner Boy Scout.

Read Todd Harff’s thoughts on “Maximizing the ROI of Online Leads,” with insights from the recent International Builders Show.

click to read newsletter article

April 2013 - What Homebuyers Really Want

April 24, 2013

The National Association of Home Builders (NAHB) recently released a new study titled "What Home Buyers Really Want," capturing the desires and dislikes of home buyers. In this month's newsletter, Creating Results' Todd Harff and Kathy East share insights from this study for how to strategically (and successfully) position your communities.

click to read newsletter article

Marketing to Gen Yers and Boomers Using Social Media and More

January 24, 2013

Gen Yers and Baby Boomers may be two generations apart, but they have more in common than you may think.  Together these two demographic groups will drive the multi-family industry for the foreseeable future.

Todd Harff served among a panel of industry experts at the 2013 International Builders' Show to explore the successful strategies for attracting and keeping these two segments through the use of social media.

click to view presentation

The Ins and Outs of Social Media

November 29, 2012

Think social media is just Facebook? Think again! With over 200 well-known networks dominating social media, learn the ins and outs of how to utilize these outlets to motivate your 50+ consumer. Presented at the 2012 International Council on Active Aging conference.

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Aligning Brand with Mission

October 23, 2012

As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future.

click to view presentation

The Power of Generational Marketing

October 5, 2012

Connecting with today's older donors requires insight, creativity and subtlety. It is time for generational marketing to discover how to motivate donors in a way that works for them. Learn the ways to best target and motivate the 50+ donor.

Presented at the 2012 National Council of Philanthropic Planning conference.

click to view presentation

Internet Marketing Glossary for 50+ Housing (NAHB)

July 31, 2011

The variety of features and functionality that can be included when designing a website for baby boomers and seniors can seem overwhelming.  This glossary, shared at an NAHB board meeting and the 2011 International Builders Show, is a handy and possibly inspiring reference for marketers of 50+ housing.

click to download

Video Observation

July 25, 2011

As part of Social, Silver Surfers, Creating Results' national survey on the attitudes of 40+ers towards websites and social media, we observed Boomers and seniors interacting with various websites.

In this session, Lew explains what happens when she encounters a challenge online.

click to view video

Social, Silver Surfers: Attitudes of Baby Boomers and beyond towards websites and social media

April 27, 2011

Creating Results surveyed hundreds of 40+ American consumers (Gen X, Baby Boomers and Silent Generation members) to find out:

  • How they really feel about website design and usability
  • What web tools are favorites
  • What pet peeves exist and
  • Their attitudes and concerns regarding social networking.

Follow this link to download a free eBook featuring more than 50 pages of new findings plus analysis and a bakers' dozen of action items to help you make the most of your digital marketing efforts.

Top Ten Take-Aways from the 2010 International Builders Show

February 15, 2010

Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show.  He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers. 

In this “top 10 tips and take-aways” from IBS 2010,  Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year.  He also talks about how builders targeting boomers and seniors can "untangle the web."

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A Fine Romance – The Top 10 Steps to Building Wonderful Relationships with Active Adult Prospects

April 28, 2009

Moving a 55 plus community prospect through the sales process is like a courtship.  Be sure your team is committed to starting a serious relationship and avoiding the top 10 relationship blunders that turn Active Adults off. Find out the virtue of improved marketing communications that nurture and move leads through the sales process all the way to “I Do”!

click to view presentation

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

January 27, 2009

In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography.

Follow this link to download a free eBook featuring 60 pages of findings, analysis and insights to make your marketing more effective with baby boomers and beyond.


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.



Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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