Martha has worked in the communications field for more than 20 years for a wide range of clients and organizations, giving her a breadth of expertise in marketing, along with many other skills. She has worked as an editor, graphic designer, publications manager, brand manager and creative director. As a member of our creative team, Martha applies her experience to produce effective online and print advertising and marketing solutions for our clients.
Among Martha's strengths are her broad knowledge of all aspects of the creative process, her extensive project management experience – including PMP training – and her strong communication skills, all of which add valuable expertise to our team. She received recognition for her outstanding performance as a project manager early in her career, while leading a creative services team at a rapidly growing state university in Virginia.
One of the consistent themes throughout Martha’s career has been her ability to successfully wear multiple hats. This experience has given her expertise in marketing for a broad range of audiences in very different markets. She is also able to understand and leverage the power of messaging and content as an integral part of the design process.
A planner by nature, Martha effectively manages processes and communication to achieve efficiencies, which greatly benefits our clients. Unlike many designers, she enjoys process development and metrics analysis in support of developing durable, flexible and strategic design solutions.
Brand Development, Project Management, Strategic Marketing
Best advice ever heard:
Be proud, but be humble.
Driving across the country to camp and hike in national parks. Did it! It was amazing.
Perseverance and tenacity go hand in hand with talent and expertise. Without that combination of qualities, great achievements are almost impossible.
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.