Martha has worked in the communications field for more than 20 years for a wide range of clients and organizations, giving her a breadth of expertise in marketing, along with many other skills. She has worked as an editor, graphic designer, publications manager, brand manager and creative director. As a member of our creative team, Martha applies her experience to produce effective online and print advertising and marketing solutions for our clients.
Among Martha's strengths are her broad knowledge of all aspects of the creative process, her extensive project management experience – including PMP training – and her strong communication skills, all of which add valuable expertise to our team. She received recognition for her outstanding performance as a project manager early in her career, while leading a creative services team at a rapidly growing state university in Virginia.
One of the consistent themes throughout Martha’s career has been her ability to successfully wear multiple hats. This experience has given her expertise in marketing for a broad range of audiences in very different markets. She is also able to understand and leverage the power of messaging and content as an integral part of the design process.
A planner by nature, Martha effectively manages processes and communication to achieve efficiencies, which greatly benefits our clients. Unlike many designers, she enjoys process development and metrics analysis in support of developing durable, flexible and strategic design solutions.
Brand Development, Project Management, Strategic Marketing
Best advice ever heard:
Be proud, but be humble.
Driving across the country to camp and hike in national parks. Did it! It was amazing.
Perseverance and tenacity go hand in hand with talent and expertise. Without that combination of qualities, great achievements are almost impossible.
Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them gather to explore new ways […]
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In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve.
May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck.
The post Universal Design in Senior Living and 55+: Webinar Recap appeared first on Creating Results.