Martha has worked in the communications field for more than 20 years for a wide range of clients and organizations, giving her a breadth of expertise in marketing, along with many other skills. She has worked as an editor, graphic designer, publications manager, brand manager and creative director. As a member of our creative team, Martha applies her experience to produce effective online and print advertising and marketing solutions for our clients.
Among Martha's strengths are her broad knowledge of all aspects of the creative process, her extensive project management experience – including PMP training – and her strong communication skills, all of which add valuable expertise to our team. She received recognition for her outstanding performance as a project manager early in her career, while leading a creative services team at a rapidly growing state university in Virginia.
One of the consistent themes throughout Martha’s career has been her ability to successfully wear multiple hats. This experience has given her expertise in marketing for a broad range of audiences in very different markets. She is also able to understand and leverage the power of messaging and content as an integral part of the design process.
A planner by nature, Martha effectively manages processes and communication to achieve efficiencies, which greatly benefits our clients. Unlike many designers, she enjoys process development and metrics analysis in support of developing durable, flexible and strategic design solutions.
Brand Development, Project Management, Strategic Marketing
Best advice ever heard:
Be proud, but be humble.
Driving across the country to camp and hike in national parks. Did it! It was amazing.
Perseverance and tenacity go hand in hand with talent and expertise. Without that combination of qualities, great achievements are almost impossible.
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.