Martha has worked in the communications field for more than 20 years for a wide range of clients and organizations, giving her a breadth of expertise in marketing, along with many other skills. She has worked as an editor, graphic designer, publications manager, brand manager and creative director. As a member of our creative team, Martha applies her experience to produce effective online and print advertising and marketing solutions for our clients.
Among Martha's strengths are her broad knowledge of all aspects of the creative process, her extensive project management experience – including PMP training – and her strong communication skills, all of which add valuable expertise to our team. She received recognition for her outstanding performance as a project manager early in her career, while leading a creative services team at a rapidly growing state university in Virginia.
One of the consistent themes throughout Martha’s career has been her ability to successfully wear multiple hats. This experience has given her expertise in marketing for a broad range of audiences in very different markets. She is also able to understand and leverage the power of messaging and content as an integral part of the design process.
A planner by nature, Martha effectively manages processes and communication to achieve efficiencies, which greatly benefits our clients. Unlike many designers, she enjoys process development and metrics analysis in support of developing durable, flexible and strategic design solutions.
Brand Development, Project Management, Strategic Marketing
Best advice ever heard:
Be proud, but be humble.
Driving across the country to camp and hike in national parks. Did it! It was amazing.
Perseverance and tenacity go hand in hand with talent and expertise. Without that combination of qualities, great achievements are almost impossible.
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.