Martha has worked in the communications field for more than 20 years for a wide range of clients and organizations, giving her a breadth of expertise in marketing, along with many other skills. She has worked as an editor, graphic designer, publications manager, brand manager and creative director. As a member of our creative team, Martha applies her experience to produce effective online and print advertising and marketing solutions for our clients.
Among Martha's strengths are her broad knowledge of all aspects of the creative process, her extensive project management experience – including PMP training – and her strong communication skills, all of which add valuable expertise to our team. She received recognition for her outstanding performance as a project manager early in her career, while leading a creative services team at a rapidly growing state university in Virginia.
One of the consistent themes throughout Martha’s career has been her ability to successfully wear multiple hats. This experience has given her expertise in marketing for a broad range of audiences in very different markets. She is also able to understand and leverage the power of messaging and content as an integral part of the design process.
A planner by nature, Martha effectively manages processes and communication to achieve efficiencies, which greatly benefits our clients. Unlike many designers, she enjoys process development and metrics analysis in support of developing durable, flexible and strategic design solutions.
Brand Development, Project Management, Strategic Marketing
Best advice ever heard:
Be proud, but be humble.
Driving across the country to camp and hike in national parks. Did it! It was amazing.
Perseverance and tenacity go hand in hand with talent and expertise. Without that combination of qualities, great achievements are almost impossible.
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit providers and organizations who work […]
The post Life on Purpose – LeadingAge Maryland Conference Kick Off appeared first on Creating Results.
Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
The post Voice-Activated Technology and 55+ and Senior Living Communities appeared first on Creating Results.
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.
The post Roundup: CCRCs Trying Out Approaches to Attract Seniors appeared first on Creating Results.
Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways from the show.
The post Small State, Big Ideas; Learnings from LeadingAge RI appeared first on Creating Results.