As Vice President of Client Services, Melissa leverages her account leadership experience to help clients achieve their marketing goals, acting as the lead point of contact while guiding internal teams to develop strategic plans and creative assets.
Prior to joining Creating Results, Melissa helped create and implement digital marketing strategies for some of the largest health care and financial institutions in the country. With a strong background in content development, she’s also created award-winning, multi-channel content for her clients.
In addition to her agency roles, Melissa worked as an editor for a NJ-based publisher, managing a rotating portfolio of books and academic journals from acquisition to print.
Melissa has a passion for digital marketing and a never-ending thirst for learning. In addition to her bachelor’s degree in English Literature, she’s also earned a master’s degree in Medical Humanities and completed training in web development and Adobe InDesign.
Happy Monday and Happy Martin Luther King Jr. Day! Whether you're at home watching the highlights from last night's crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging marketing content from the past week.
This week, we'll take a look at an article published on US News & World Report that reveals the results of a recent cost of care survey. We'll also find out the number one way in which senior living communities can increase engagement among residents in an article by Senior Housing News.
If you’re attending the National Association of Home Builders' (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Beth Mickey and Patrick McShane escaped the cold and flew south for the annual event.
Happy Monday and an early Merry Christmas from the Creating Results team! Take a break from the last minute Christmas shopping and read our last Monday roundup of the year.
In this week's most clicked content, LCS Development gives their take on what they believe will be the top 6 senior living design trends in 2018. And in this week's most shared item, Saul Levmore states his case in favor of mandatory retirement in an article for Next Avenue.
Happy Monday! Rather than our normal most clicked and shared recap, we thought the timing was right to focus today’s post on content and how to impact your marketing strategy for 2018. How-To Videos and Mature Consumers “7 in 10 viewers often use YouTube to solve a problem when it comes to their job, studies […]