As Vice President of Client Services, Melissa leverages her account leadership experience to help clients achieve their marketing goals, acting as the lead point of contact while guiding internal teams to develop strategic plans and creative assets.
Prior to joining Creating Results, Melissa helped create and implement digital marketing strategies for some of the largest health care and financial institutions in the country. With a strong background in content development, she’s also created award-winning, multi-channel content for her clients.
In addition to her agency roles, Melissa worked as an editor for a NJ-based publisher, managing a rotating portfolio of books and academic journals from acquisition to print.
Melissa has a passion for digital marketing and a never-ending thirst for learning. In addition to her bachelor’s degree in English Literature, she’s also earned a master’s degree in Medical Humanities and completed training in web development and Adobe InDesign.
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of […]
Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference.
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies […]
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As a Certified Aging in Place Specialist (CAPS) and through my 10 years of working in the 55+ and Senior Living space, I’m constantly working with clients who are searching for the best way to aid the aging population. More and more older adults want to find ways to make their next move their last […]
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