As Vice President of Client Services, Melissa leverages her account leadership experience to help clients achieve their marketing goals, acting as the lead point of contact while guiding internal teams to develop strategic plans and creative assets.
Prior to joining Creating Results, Melissa helped create and implement digital marketing strategies for some of the largest health care and financial institutions in the country. With a strong background in content development, she’s also created award-winning, multi-channel content for her clients.
In addition to her agency roles, Melissa worked as an editor for a NJ-based publisher, managing a rotating portfolio of books and academic journals from acquisition to print.
Melissa has a passion for digital marketing and a never-ending thirst for learning. In addition to her bachelor’s degree in English Literature, she’s also earned a master’s degree in Medical Humanities and completed training in web development and Adobe InDesign.
When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.
It’s important to remember that not all leads are created equally. In the high-tech world we’re living in, chances are many of your leads are coming in digitally. These leads require more nurturing through the stages the sales funnel compared to leads coming through more direct means, such as a referral source.
The post Four Steps for Developing an Effective Campaign Strategy appeared first on Creating Results.
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a […]
The post Facebook’s New Algorithm & How It Impacts Your Community appeared first on Creating Results.
Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my […]
The post Lunch & Learn Webinar – If You Build It They Will Come appeared first on Creating Results.
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.
The post Roundup: Insights from Retail Brands on Marketing to Baby Boomers appeared first on Creating Results.