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Creating Results

everything mature consumers experience

Photo Finish

Choosing Marketing Images That Motivate Mature Consumers

In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography – download your free eBook today.

Register to download this FREE eBook featuring 60 pages of findings, analysis and insights to make your marketing more effective with baby boomers and beyond.

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Selected graphs and charts illustrating the PHOTO FINISH findings are available for your review and or use. Click graph thumbnails to download. (Please respect and include copyright information attributing the survey – thank you.)

Preferences by Category, 
All Respondents
Preferences by Family Ties,
Lifestyle vs. Product Imagery
Preferences by Employment,
Cropped vs. Identifiable Imagery
Preferences by Age,
Single vs. Multiple Images


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.



Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

We respect your privacy and we will not share your information with third parties.

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