In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography – download your free eBook today.
Register to download this FREE eBook featuring 60 pages of findings, analysis and insights to make your marketing more effective with baby boomers and beyond.
We respect your privacy and we will not share your information with third parties.
Selected graphs and charts illustrating the PHOTO FINISH findings are available for your review and or use. Click graph thumbnails to download. (Please respect and include copyright information attributing the survey – thank you.)
|Preferences by Category,
|Preferences by Family Ties,
Lifestyle vs. Product Imagery
|Preferences by Employment,
Cropped vs. Identifiable Imagery
|Preferences by Age,
Single vs. Multiple Images
Happy Monday! I know y’all were anticipating the most shared and most clicked articles from last week, but we decided to do something different. Saturday was freezing here in Virginia which had me thinking about where I’d want to live when I retire. I was thinking warm temperatures, delicious cuisine and relaxation. And so, the […]
The post Retirement Decisions: The Fear & the Best Place to Take the Plunge appeared first on Creating Results.
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either coddling or incomprehensible.
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations dedicated to serving and helping seniors thrive. While at the conference we shared some […]
Whether you're recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week's Monday roundup.
In this week's most shared, The Telegraph examines the increasing trend of adults ages 50 and above becoming babysitters. Additionally, in the most clicked, we look at a typo gone viral at Wichita State University and the steps that marketers can take to prevent this type of issue.