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What Older People Do Online (Infographic)

What are the Best Ways to Reach Wired Baby Boomers and Seniors?

Click image to enlarge / download infographic as a PDF.

Infographic 2018 - What Older People Do Online

Marketers are waking up to the spending power of baby boomers / seniors and wondering how best to reach them online. Many are considering diving into the newest, shiniest social networks but worried about the risks and benefits.

To be sure you're spending your time/money where your 50+ prospects spend theirs, download this NEW infographic.


  • What are the top online activities by generation
  • Where do email and social networking fit in during an average day
  • Why is email critical when marketing to matures
  • What percentage of users of the major social networks — Facebook, Linked In, Twitter, Google+ — are over 50
  • Why a baby boomer will/won't become your brand's friend

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