An award-winning designer with a BFA from George Mason University, Mike is Director of Creative Services, overseeing all creative talent, including internal and external designers, production artists, photographers, web designers and coders, and video producers. From developing fresh design approaches that differentiate our clients from their competition, to building targeted creative campaigns that provide standout marketing solutions and tools, Mike enables us to support the creative needs of a wide variety of clients, from retirement communities to real estate firms to law firms.
Mike's decades of experience in marketing to older adults means he brings a strategic eye to projects big and small. He excels at inspiring clients and our internal team, encouraging and nurturing great ideas and ensuring they are brilliantly implemented.
Since he joined the firm in 2001, Mike's work has consistently been recognized with major industry awards. He has received top honors at the regional level (Major Achievement in Marketing Excellence Awards), national level (Mature Media Awards, Best of 50+ Housing Awards) and international level (Generations Awards). In addition to being a prolific designer, Mike provides creative leadership as part of the firm's senior management team.
Design, Digital Imaging, Web
Best advice ever heard:
Just because you call it Art, doesn’t make it Art.
Someplace tropical. With a Beach. With my friends and my dog, Rocco. Oh, and a cool drink. Perfection!
“There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun.”
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.