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Creating Results

everything mature consumers experience

THE CREW

Mike Stakem

ON THE WEB
Michael Stakem
mstakem

E-MAIL
mike@creatingresults.com

PHONE
703-494-7888, ext 715

Mike Stakem

An award-winning designer with a BFA from George Mason University, Mike is Director of Creative Services, overseeing all creative talent, including internal and external designers, production artists, photographers, web designers and coders, and video producers. From developing fresh design approaches that differentiate our clients from their competition, to building targeted creative campaigns that provide standout marketing solutions and tools, Mike enables us to support the creative needs of a wide variety of clients, from retirement communities to real estate firms to law firms.

Mike's decades of experience in marketing to older adults means he brings a strategic eye to projects big and small. He excels at inspiring clients and our internal team, encouraging and nurturing great ideas and ensuring they are brilliantly implemented.

Since he joined the firm in 2001, Mike's work has consistently been recognized with major industry awards. He has received top honors at the regional level (Major Achievement in Marketing Excellence Awards), national level (Mature Media Awards, Best of 50+ Housing Awards) and international level (Generations Awards). In addition to being a prolific designer, Mike provides creative leadership as part of the firm's senior management team.

Expertise:
Design, Digital Imaging, Web

Best advice ever heard:
Just because you call it Art, doesn’t make it Art.

Ideal vacation:
Someplace tropical. With a Beach. With my friends and my dog, Rocco. Oh, and a cool drink. Perfection!

Inspiring wisdom:
“There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun.”
-Pablo Picasso

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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