An award-winning designer with a BFA from George Mason University, Mike is Director of Creative Services, overseeing all creative talent, including internal and external designers, production artists, photographers, web designers and coders, and video producers. From developing fresh design approaches that differentiate our clients from their competition, to building targeted creative campaigns that provide standout marketing solutions and tools, Mike enables us to support the creative needs of a wide variety of clients, from retirement communities to real estate firms to law firms.
Mike's decades of experience in marketing to older adults means he brings a strategic eye to projects big and small. He excels at inspiring clients and our internal team, encouraging and nurturing great ideas and ensuring they are brilliantly implemented.
Since he joined the firm in 2001, Mike's work has consistently been recognized with major industry awards. He has received top honors at the regional level (Major Achievement in Marketing Excellence Awards), national level (Mature Media Awards, Best of 50+ Housing Awards) and international level (Generations Awards). In addition to being a prolific designer, Mike provides creative leadership as part of the firm's senior management team.
Design, Digital Imaging, Web
Best advice ever heard:
Just because you call it Art, doesn’t make it Art.
Someplace tropical. With a Beach. With my friends and my dog, Rocco. Oh, and a cool drink. Perfection!
“There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun.”
Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them gather to explore new ways […]
The post Life on Purpose – LeadingAge Pennsylvania Conference Kick Off appeared first on Creating Results.
In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve.
May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.
Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck.
The post Universal Design in Senior Living and 55+: Webinar Recap appeared first on Creating Results.