An award-winning designer with a BFA from George Mason University, Mike is Director of Creative Services, overseeing all creative talent, including internal and external designers, production artists, photographers, web designers and coders, and video producers. From developing fresh design approaches that differentiate our clients from their competition, to building targeted creative campaigns that provide standout marketing solutions and tools, Mike enables us to support the creative needs of a wide variety of clients, from retirement communities to real estate firms to law firms.
Mike's decades of experience in marketing to older adults means he brings a strategic eye to projects big and small. He excels at inspiring clients and our internal team, encouraging and nurturing great ideas and ensuring they are brilliantly implemented.
Since he joined the firm in 2001, Mike's work has consistently been recognized with major industry awards. He has received top honors at the regional level (Major Achievement in Marketing Excellence Awards), national level (Mature Media Awards, Best of 50+ Housing Awards) and international level (Generations Awards). In addition to being a prolific designer, Mike provides creative leadership as part of the firm's senior management team.
Design, Digital Imaging, Web
Best advice ever heard:
Just because you call it Art, doesn’t make it Art.
Someplace tropical. With a Beach. With my friends and my dog, Rocco. Oh, and a cool drink. Perfection!
“There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun.”
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.