An award-winning designer with a BFA from George Mason University, Mike is Director of Creative Services, overseeing all creative talent, including internal and external designers, production artists, photographers, web designers and coders, and video producers. From developing fresh design approaches that differentiate our clients from their competition, to building targeted creative campaigns that provide standout marketing solutions and tools, Mike enables us to support the creative needs of a wide variety of clients, from retirement communities to real estate firms to law firms.
Mike's decades of experience in marketing to older adults means he brings a strategic eye to projects big and small. He excels at inspiring clients and our internal team, encouraging and nurturing great ideas and ensuring they are brilliantly implemented.
Since he joined the firm in 2001, Mike's work has consistently been recognized with major industry awards. He has received top honors at the regional level (Major Achievement in Marketing Excellence Awards), national level (Mature Media Awards, Best of 50+ Housing Awards) and international level (Generations Awards). In addition to being a prolific designer, Mike provides creative leadership as part of the firm's senior management team.
Design, Digital Imaging, Web
Best advice ever heard:
Just because you call it Art, doesn’t make it Art.
Someplace tropical. With a Beach. With my friends and my dog, Rocco. Oh, and a cool drink. Perfection!
“There are painters who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun.”
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.