Strategic marketing agency Creating Results won the prestigious Best of 55+ Housing Gold Award for Best Direct Mail for Pinnacle at Adams, Butler County’s newest 55 and over community by Pennsylvania-based active adult housing developer, Traditions of America. After reviewing several entries, the National Association of Home Builders (NAHB) judged the direct mail piece, a self-mailing pocket brochure with inserts by Creating Results, to be the best in the nation.
In total, 19% of those who received the pocket brochure visited the Pinnacle at Adams microsite and organic visits to the site increased by 50% after the mailing. There were 200 individuals that attended one of the two information sessions, exceeding the goal of 150 by 25%. The pocket brochure played a key role in Pinnacle at Adams selling 30% of its community within 45 minutes of the first event.