As companies try to do more with less, generational marketing experts Creating Results today unveiled the results of PHOTO FINISH, a proprietary survey which addresses what type of photography is most effective when advertising to the mature consumer, including the coveted Baby Boomer generation.  The research included surveys of more than 414 Americans over 40 years old.

In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography.

Follow this link to download a free eBook featuring 60 pages of findings, analysis and insights to make your marketing more effective with baby boomers and beyond.

SARASOTA HERALD TRIBUNE

The real estate slump, along with a bear market, means many baby boomers will not have the retirement they had envisioned, if they retire at all. ... "The way we see it, markets that are going to do well are those that offer seniors opportunities to be productively engaged in society," Todd Harff said.