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Creating Results

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Archives for month: December 2009

Who is in Your Database? (Selling to Seniors)

Who is in Your Database? (Selling to Seniors)

Do you know who you’re talking to, and are they still the right prospects for you to try reaching?

It pays to take a closer look at the people in your database in order to determine whether your prospects’ aspirations or life stage may have changed in the past few years, says strategic marketing expert Erin Read Ruddick of Creating Results LLC. Once you make that determination, you can focus on the words, messaging and strategies for reaching those prospects.

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Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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