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Creating Results

everything mature consumers experience


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Archives for month: February 2009

Favored Ad Photography (AdWeek)

Favored Ad Photography (AdWeek)

A picture may be worth a thousand words on average, but some pictures are worth more than others when used in ads aimed at consumers age 40 and older. A study by Creating Results, which specializes in reaching "mature" consumers, looked at how such people react to photography in ads.

Which images motivate mature consumers? (BizReport)

Which images motivate mature consumers? (BizReport)

As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services.

Click on the headline above to read the article on BizReport.com

Mature Adults Gravitate to Vibrant, Single-Image Ads (MarketingCharts)

Mature Adults Gravitate to Vibrant, Single-Image Ads (MarketingCharts)

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles,  according to a recent image-preference survey by Creating Results.

The “Photo Finish” study of more than 400 Americans age 40+ was conducted to determine which type of photography is most effective when advertising to Baby Boomers and older generations, as well as some members of Generation X.

Images and Pictures That Move Senior Housing Inventory (Senior Housing News)

Images and Pictures That Move Senior Housing Inventory (Senior Housing News)

Image is everything…..even more today than it has been in the past.  Many developers and communities are trying to create marketing and advertising material that provides consumers confidence and clarity to support making decisions to move into their facilities such as the Sunrise Senior Housing Financing Options GuideCreating Results, a generational marketing firm, recently released the results of a proprietary survey showing what type of photographic images are most effective when advertising to the mature consumer.  Creating Results, founded in 1993, has worked with many age-qualified housing projects throughout the Northeast and Mid-Atlantic areas of the United States.


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