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Creating Results

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Archives for month: February 2010

Top Ten Take-Aways from the 2010 International Builders Show

Top Ten Take-Aways from the 2010 International Builders Show

Top Ten Take-Aways from the 2010 International Builders Show
Todd Harff, president of Creating Results, one of the nation’s top real estate and baby boomer marketing agencies, took on the 2010 International Builders' Show.  He attended over a dozen educational sessions, walked the entire floor and interviewed more than 20 builders and developers. 

In this “top 10 tips and take-aways” from IBS 2010,  Todd poses a series of questions for builders, developers and those working with active adult and retirement communities to consider as they look for better sales and better results in the coming year.  He also talks about how builders targeting boomers and seniors can "untangle the web."

Board Member Profile: Todd Harff (International Mature Marketing Network newsletter)

Board Member Profile: Todd Harff (International Mature Marketing Network newsletter)

Tired of cookie cutter campaigns? Fed up with marketing programs that don't resonate with older consumers? Todd Harff was, too.

Frustrated with marketing that overlooked and even offended mature consumers, Todd joined with other co-founders and created the International Mature Marketing Network in 2007. It seemed a natural next step for his agency, Creating Results, to take after more than 17 years targeting mature, affluent Americans.

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