Following Your True Leaders: Your Customers

Todd Harff, presenter, November 30 - December 3, 2011.

PROVIDENCE BUSINESS NEWS

[C]ontrary to the popular belief that anyone over the age of 50 is technologically inept, a new study conducted by a Barrington firm that specializes in marketing to baby boomers shows that Internet users over the age of 50 are using social media more all the time.

“If you’re driving your business toward baby boomers, you cannot ignore social media,” said Erin Read Ruddick, client services director for Creating Results, a strategic-marketing firm in Barrington with a sister office in Washington, D.C. Her firm defines baby boomers as those 46 to 64 years old. But Ruddick said those 65 years and older use social media more than might be expected.