Creating Results, Inc., a leader in marketing to baby boomers and seniors, today released a white paper with 13 “Must Do” marketing actions for reaching this influential and lucrative audience in 2013. From an emphasis on reality to teaching old (marketing) dogs new tricks, the white paper is designed to help marketers establishes priorities for the coming year.
White Paper: http://www.CreatingResults.com/must-do-marketing-actions-for-the-new-year
“The end of a year is a natural time for self-reflection and prioritization,” said Todd Harff, President of Creating Results. “We wanted to share what we found worked best to reach older consumers – baby boomers and beyond.”