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Archives for month: November 2012

New White Paper Details 13 “Must Do” Marketing Actions for Reaching Baby Boomers and Seniors in 2013

New White Paper Details 13 “Must Do” Marketing Actions for Reaching Baby Boomers and Seniors in 2013

Creating Results, Inc., a leader in marketing to baby boomers and seniors, today released a white paper with 13 “Must Do” marketing actions for reaching this influential and lucrative audience in 2013. From an emphasis on reality to teaching old (marketing) dogs new tricks, the white paper is designed to help marketers establishes priorities for the coming year.

White Paper: http://www.CreatingResults.com/must-do-marketing-actions-for-the-new-year

“The end of a year is a natural time for self-reflection and prioritization,” said Todd Harff, President of Creating Results. “We wanted to share what we found worked best to reach older consumers – baby boomers and beyond.”

Marketing and Promotional Campaigns (The Journal on Active Aging)

Marketing and Promotional Campaigns (The Journal on Active Aging)

"A successful marketing campaign is built on a strong foundation of planning and understanding. A successful campaign also considers each avenue at its disposal and uses the right channels at the right
phase of the purchase funnel to guide a target to action. 

By moving beyond an emphasis on slogans and snazzy ad designs, you’ll have more than one memorable campaign. You’ll have a strong, consistent brand presence that successfully creates results with your Boomer and older-adult targets."

Creating Results' Beth Mickey and Erin Read share tips for strategically laying a foundation for marketing success, aligning efforts with a mature consumer's purchase journey, and avoiding pitfalls along the way.

Nov/Dec 2012 Journal on Active Aging

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