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Archives for month: December 2012

“Merry, Mature Mrs. Claus” Holiday Themed Infographic Offers Insights into Powerful Marketing Demographic: Older Women

“Merry, Mature Mrs. Claus” Holiday Themed Infographic Offers Insights into Powerful Marketing Demographic: Older Women

Ho, ho, her?Creating Results, Inc., a leader in marketing to baby boomers and seniors, today put Mrs. Santa Claus into the spotlight in an infographic with statistics about older women. The graphic touches on the role of older women in the workforce, travel spending, education, rates of cosmetic surgery, caregiving … and even Pinterest.

Infographic: http://www.creatingresults.com/infographic-marketing-to-older-women-mrs-claus

“This infographic seemed like a fun way to share valuable insights into a powerful economic force – older women,” said Todd Harff, President of Creating Results (http://www.CreatingResults.com). “Marketers should better understand the gift that Mrs. Claus and all the other lively ladies like her represent.”

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