WARNING: Your browser does not support JavaScript or JavaScript is turned off.

Creating Results

everything mature consumers experience

CR NEWS

Want to know more about us and the clients we help?

Check out the latest news including company announcements, upcoming events and conferences, and relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Archives for month: November 2013

Older Americans Slowly Warming Up to Social Media (RetailWire)

Older Americans Slowly Warming Up to Social Media (RetailWire)

By Tom Ryan

A new study of social media habits shows that Boomers and older generations are increasingly curious about online social networking yet also increasingly frustrated with websites.

In its e-book, Social, Silver Surfers, Creating Results, the digital marketing agency, first examined the digital attitudes of older adults in 2010. At that time, they surveyed Americans over 40 about what they were doing on websites and social networks, and how they felt about these channels. The agency repeated the process this year to see how respondents' views changed with the rise in social networking activity overall.

New Study Examines Web and Social Marketing Preferences of Boomers and Seniors,  Reveals How they Use Internet In Move Decision

New Study Examines Web and Social Marketing Preferences of Boomers and Seniors, Reveals How they Use Internet In Move Decision

More mature American homebuyers are using the Internet to not only research their move options but to reject them. Researchers from Creating Results – Strategic Marketing [http://www.creatingresults.com] found that one-third of respondents over 40 who moved within the last two years rejected a community based solely on its website. This finding is one of many insights that can guide the marketing programs of senior living communities and 50+ housing developers, and is presented in the marketing agency’s new ebookSocial, Silver Surfers [http://amzn.to/17b9E9H]/

Social, Silver Surfers presents detailed data from a national study of the web and online marketing preferences of 800+ Baby Boomers, Silent Generation seniors and older members of Gen X. Housing and aging services marketers will find action steps for reaching these mature homebuyers.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

We respect your privacy and we will not share your information with third parties.

Complete Sitemap