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Creating Results

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Archives for month: March 2013

LeadingAge PA 2013

LeadingAge PA 2013

Social Silver Surfers: What Seniors Want Online

Todd Harff and Erin Read, presenters, June 19, Hershey Lodge, Hershey, PA

Stop by booth #162 on June 19 and 20. Meet our team, play the Super Seniors game show and win prizes!

Integrated, Personalized Approach the Holy Grail of Senior Living Marketing (Senior Housing News)

Integrated, Personalized Approach the Holy Grail of Senior Living Marketing (Senior Housing News)

“We definitely see a lot of things trending online, whether it’s the source of generating leads, to the way we nurture and communicate with leads through email, social media, or using content to get people to come back to [the community's] website,” says Todd Harff, president of marketing agency Creating Results. “However, brochures are just as critical—if not more so.”

As the length of time for someone to make a decision increases, he says, the physical nature of a brochure becomes “that much more important as a tangible and ever-present reminder of the community.”

The biggest criticism of brochures—and of marketing efforts for senior living communities in general—is when they fail to differentiate the community, Harff says.

Click on the headline above to read the article featuring Todd Harff on Senior Housing News, March 26, 2013.
 

Creating Results Earns Six “Generations Awards” for Excellence in Seniors Marketing

Creating Results Earns Six “Generations Awards” for Excellence in Seniors Marketing

An international panel of judges has recognized Creating Results, LLC (www.CreatingResults.org) for excellence in seniors marketing. In collaboration with its clients, the boomers / seniors marketing agency received six “Generations Awards.”

The team earned awards for Integrated Marketing programs that drove sales and occupancy for active adult housing and continuing care retirement community clients.

March 2013 - Insights from the International Builders Show

March 2013 - Insights from the International Builders Show

Creating Results’ Todd Harff and Kathy East recently attended and spoke at the annual International Builder’s Show (IBS) conference, sharing best practices of marketing multi-family and 50+ housing.  The show was in Las Vegas, and they’ve returned with some notable insights which – if applied – can help your program up the ante for success in 2013.

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