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Archives for month: April 2013

Scale Gives Senior Living Providers Advantage in PR Nightmares (Senior Housing News)

Scale Gives Senior Living Providers Advantage in PR Nightmares (Senior Housing News)

BY ALYSSA GERACE

Brookdale, the largest senior living provider, made national media headlines after an incident that took place at Glenwood Gardens, a Bakersfield, Calif. continuum of care community the company operates...

The manner in which companies respond to crisis situations can play a large role in how they’re covered by the media, and how the public—and by extension, investors—perceive them, says Todd Harff, president of marketing and public relations firm Creating Results.

ULIDC Dirt: Aging But Still Booming: Housing the Next Big Wave

ULIDC Dirt: Aging But Still Booming: Housing the Next Big Wave

BY: LESLIE BRAUNSTEIN

Often overlooked by developers and planners studying the housing needs of Generation Y, the fastest-growing age group in the US is actually the one aged 65 and older, says John K. McIlwain, ULI senior resident fellow/J. Ronald Terwilliger Chair for Housing.

Aging but active baby boomers, as well as the generations before them, are creating new opportunities as well as challenges for the US housing industry as it strives to meet the diverse lifestyle needs of people in various phases of their senior years, according to McIlwain, author of a recent ULI publication, Housing in America: The Baby Boomers Turn 65.

You can hear from ULI’s McIlwain and other industry leaders focusing on the emerging housing needs of the 65-and-better generation at ULI’s 2013 Real Estate Trends Conference, “Life Cycles in the New Economy – People and Places” to be held Wednesday, April 10, 2013 at the Ronald Reagan Center in Washington, DC. Joining McIlwain will be David Mayhood of The Mayhood Company, Julie Smith of Bozzuto Management Company, and Dan Cinelli of Perkins Eastman on a panel moderated by Todd Harff of Creating Results.

Click on the headline above to read the article featuring Todd Harff on April 9, 2013.

Ask the Experts - Print vs Digital Newsletters (50+ Housing Magazine)

Ask the Experts - Print vs Digital Newsletters (50+ Housing Magazine)

Q:  With Facebook and other new media options, should we still bother creating and sending out an old-fashioned newsletter?

A:  After helping to motivate more than 13,000 people to move over the last 20 years, the Creating Results team would answer “Yes, newsletters are an important and effective way to market to 50+ home buyers.”

Here are three ways to move your newsletters to the front of the marketing class.

Click on the headline above to read the article featuring Erin Read's advice in the 50+ Housing Online Magazine, April 1, 2013.

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