Q: How do you keep 50+ marketing on the right side of the Fair Housing Laws? I know that doing it wrong can land me in big legal trouble.
A. For 20 years Creating Results has been helping builders market their communities and, while they cannot provide legal advice, they do have a great deal of experience in helping builders navigate and comply with Fair Housing Laws in their marketing.
The first and most important step is to make sure that everyone involved in marketing your company’s understands the applicable laws and regulations ... By “everyone” I mean your sales staff as well as the greeter at your welcome center ...
Click on the headline above to read the article featuring Kathy Easts advice in the 50+ Housing Online Magazine, January30, 2014.