WARNING: Your browser does not support JavaScript or JavaScript is turned off.

Creating Results

everything mature consumers experience


Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Archives for month: March 2015

3 Senior Housing Marketing Strategies That Deliver Results

3 Senior Housing Marketing Strategies That Deliver Results

By Emily Study, Senior Housing News

In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase — or the move-in.

“Moving into senior living is such a major commitment,” says Erin Read, director of strategic planning at Creating Results, a marketing agency that works with senior living providers. “So it’s important to build trust with prospects so they get the information they need in a controlled fashion and can be guided along to that ultimate decision to move in.”

4/20/15 - 4/22/15 LeadingAge Maryland Annual Conference

4/20/15 - 4/22/15 LeadingAge Maryland Annual Conference

Todd Harff and Beth Spohn will be presenting at this year's LeadingAge Maryland Annual Conference. Their program -- "Stay, Fly Shop to Succeed: What Senior Living Can Learn from Global Leaders" -- aligns Quality First guidelines with the best practices of Marriott, Southwest and Nordstrom.

Join Todd and Beth for this dynamic session on April 21st.

And while you're at the event, stop by our booth! You'll find us on the Expo floor.


  • Coming Soon



Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

We respect your privacy and we will not share your information with third parties.

Complete Sitemap