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Creating Results

everything mature consumers experience


Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Archives for month: August 2015

2015 LeadingAge Annual Meeting Boston, MA

2015 LeadingAge Annual Meeting Boston, MA

Creating Results senior living marketing experts will be joined by industry leaders to share insights at the 2015 LeadingAge National Meeting in Boston, Mass. Team members also will offer resources for better results at our booth on the Expo floor.

There are three ways to connect with Creating Results at this year's conference:

  1. Todd Harff and Beth Spohn will be joined by Willow Valley Communities' Kim Nobbs to discuss "The End of Advertising, the Rise of Engagement." This session explores marketing trends and presents high-performing methods of prospect engagement, including experiential and online marketing. Monday, November 2 at 8:30 a.m.
  2. Beth Mickey and Erin Read will talk about challenges and benefits of using print and direct mail to market senior living communities. Attendees of "Aligning Print and Digital Marketing" will obtain practical tips to elevate the effectiveness of CCRC marketing tactics and improve ROI. Wednesday, November 4 at 12:00 p.m.
  3. Case studies and resources will be available at our booth, #708 -- stop by any time during Expo hours!
Creating Results Among Faculty for ELDER Strategic Management Track

Creating Results Among Faculty for ELDER Strategic Management Track

ELDER Management Education and Lasell College have launched a new Strategic Management Track, and Creating Results' Erin Read will be among the 2015/2016 faculty.

The new track is part of ELDER's leadership education program for managers in senior and disability serving organizations. The track combines five mini-management courses, each co-taught by experts in the aging services field, including CEOs of top local senior living and health care providers, as well as educators. Each course features one meeting at Lasell’s Newton, MA campus followed by two weeks of online instruction.


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Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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