Leading mature marketing agency Creating Results is launching the third edition of its one-of-a-kind national research project, Social, Silver Surfers (www.socialsilversurfers.com). First released in 2010 with a second edition in 2013, Social, Silver Surfers chronicles the changing attitudes of boomers and seniors towards websites and social media.
The Social, Silver Surfers 2016 national study includes two online surveys:
- http://bit.ly/WebSSS16 - Questions related to website usability, pet peeves and favorite features.
- http://bit.ly/SocSSS16 - Questions focused on social media attitudes, such as whether seniors, Baby Boomers and GenXers even want to connect with brands on social platforms.
The research includes specific questions for recent movers, reflecting the interests of those marketing senior living, 55+ housing and all-ages communities.