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Creating Results

everything mature consumers experience

CR NEWS

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Archives for month: August 2016

10-31-16 - 11/2/16 - LeadingAge Annual Meeting and EXPO

10-31-16 - 11/2/16 - LeadingAge Annual Meeting and EXPO

Creating Results team members will be featured presenters at the 2016 LeadingAge Annual Meeting in Indianapolis on Monday, October 31, from 8:30am to 10am.

Executive Vice President Kimberly Hulett and Director of Strategic Planning Erin Read will lead a session on "Insights Into the New World of Digital Marketing." They will unveil the results of the 2016 Social, Silver Surfers study and share marketing action items based on that new research.

Attendees will learn how older adults use the web to get information about 55+ and senior communities. What online tools influence their decisions? What are their priorities? What turns them on (or off) about your community website? The session includes data specific to the preferences of caregivers and move helpers vs. the mature movers themselves.

The session number is 62-B. Some "sneak peaks" can be found at www.creatingresults.com/LA16.

Creating Results will also be sharing insights during the Annual Meeting EXPO from Monday, October 31 to Wednesday, November 2. Stop by Booth #720 for useful resources or just to say hello!

Learn more about the LeadingAge Annual Meeting and EXPO!

Creating Results Team Members to Present at SMASH Senior Care Marketing Sales Summit, Chicago

Creating Results Team Members to Present at SMASH Senior Care Marketing Sales Summit, Chicago

On Tuesday, September 20 from 3:15pm-4:00pm, Executive Vice President Kimberly Hulett and Media Director Amanda Combs will be presenting "The Right Mix of SEO and SEM: Show Up in Search When it Counts" alongside Sun Health's Chief Marketing Officer, Ron Austerlade at the 2016 SMASH Senior Care Marketing Sales Summit in Chicago. They will be sharing insights on how to effectively use expert partners and internal team members to dominate online.

Learn more about the SMASH Senior Care Marketing Sales Summit!

Creating Results to Present for Mid-Atlantic 55+ Housing Council

Creating Results to Present for Mid-Atlantic 55+ Housing Council

Beth Mickey will be in Center City, Philadelphia to present "Marketing: What's Working and Trends for the Upcoming Year" to the Mid-Atlantic 55+ Housing Council.

If you are not part of the NAHB's 55+ Housing Council, but would still like to know about how to make your welcome centers consumer-centric, what BIG data means for reducing marketing costs while increasing prospect engagement or why aspirational messaging speeds the buying decision, Creating Results would still be happy to share those insights with you.

Learn more about the Mid-Atlantic 55+ Housing Council!

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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