Creating Results Vice President Melissa Caravella will moderate a lively panel of senior living marketing pros in a session called "Trading Places: Insider Insights From Marketing Experts" at the 2017 LeadingAge Annual Meeting & Expo.

The panel features six experts who have worked on both the agency and client sides of marketing:

• Kimberly Hulett (President, Creating Results)
• Fran Palma (Senior Vice President, Covenant Retirement Communities) 
• Jason McCloud (Director of Digital Marketing, Benchmark Senior Living)
• Kim Daly Nobbs (Principal, Prajna Partners)
• Rochelle Valsaint (Vice President, Lenbrook Square Foundation
• Tom Mann (Principal and Executive Vice President, Love & Company)

The session will take place on Tuesday, October 31, from 3:30 to 5:00 p.m. Attendees will will learn how they can improve effectiveness and reduce cost delays through improved communication with marketing consultants and agencies.

Creating Results also will be visible on the Expo floor. Be sure to stop by booth #508 for useful resources, or if you would just like to say hello!

Learn more about the LeadingAge Annual Meeting & Expo!

Senior Housing News recently covered Creating Results' hiring of content marketing expert Melissa Caravella as Vice President of Client Service.

"Creating Results, a Woodbridge, Virginia-based strategic marketing consultancy specializing in the senior demographic, has welcomed Melissa Caravella as vice president of client services.

Caravella brings 13 years of client service, project management and content development to Creating Results."

Click here for more information about the hiring.

International creative strategist, consultant, copywriter, columnist, author, and speaker Chuck Nyren gave a special shout out to Creating Results national study, Social, Silver Surfers on his blog, Advertising to Baby Boomers.

In the article, Nyren offers some pitfalls of social media advertising, but then singles out Social, Silver Surfers as a guide on how to do online marketing the right way.

Click here to see what Nyren had to say about the latest edition of our national study.

Insights from Creating Results national study, Social, Silver Surfers were published in the Forbes article, Why Senior Housing Prices are Impossible to Find by Rich Eisenberg:

“We’ve been doing studies of senior housing sites since 2010, and every year, people complain in significant percentages that the websites don’t reveal their prices,” said Erin Read, research director at Creating Results, a consulting firm specializing in the 50+ market. “It defies logic for me.”

In Creating Results’ new Social, Silver Surfers study, 68% of people who moved into senior housing in the last two year complained that prices aren’t revealed on the sites; 75 of respondents who helped others make such moves (caregivers, family members) had the same beef.