"When developing or re-designing your site, there are three key aspects to plan for to ensure you're giving your prospects the best digital experience possible:
1. User Experience and Content
2. Visual Design
3. Site Performance
Following best practices in these three areas is one of the most effective ways to capture and hold your prospect's attention during the purchase journey.
More insights from Beth Mickey, Creating Results Senior Account Director, and Melissa Caravella, Creating Results Vice President, can be found on the NAHB website.