Insights from Creating Results' national study, Social, Silver Surfers were cited by Rich Eisenberg in Why Senior Housing Prices are Impossible to Find, published on Forbes.com:
“We’ve been doing studies of senior housing sites since 2010, and every year, people complain in significant percentages that the websites don’t reveal their prices,” said Erin Read, research director at Creating Results, a consulting firm specializing in the 50+ market. “It defies logic for me.”
In Creating Results’ new Social, Silver Surfers study, 68% of people who moved into senior housing in the last two year complained that prices aren’t revealed on the sites; 75 of respondents who helped others make such moves (caregivers, family members) had the same beef.
Click here to read the entire article on Forbes.com!