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How the 50+ Buyer Shops for Homes Online

The Creating Results strategic marketing agency was recently featured on the Builder Online for their Social, Silver Surfers 2016 national research into the digital behaviors and marketing preferences of Baby Boomers and Seniors.

"Increasingly, the 50+ buyer is becoming just as savvy with online searches as their younger peers, reducing the notion that digital marketing is wasted on older buyers. More home buyers over the age of 50 are using mobile devices and actively searching for communities online.

Those were some of the findings of the 2016 report Social, Silver Surfers presented by Todd Harff and Beth Mickey of Woodbridge, Va.-based Creating Results, Inc. at the International Builders' Show in Orlando."

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