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Creating Results

everything mature consumers experience

CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

DC Area Marketing Pro Selected to Author Course for NAHB University of Housing (Guide to Retirement Living)

DC Area Marketing Pro Selected to Author Course for NAHB University of Housing (Guide to Retirement Living)

Todd Harff, President of Creating Results (www.creatingresults.com), a strategic marketing agency has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.”  Recognized as one of the top 50 executives in 50+ housing, Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals.

How to Tailor Ads to Demographic-based Preferences & 5 Tips for Motivating Mature Consumers (MarketingSherpa)

How to Tailor Ads to Demographic-based Preferences & 5 Tips for Motivating Mature Consumers (MarketingSherpa)

If you advertise your products and services to broad demographics, you’re in for a rude awakening. In this competitive marketplace, you need to segment your consumers into small sections of those demographics, based on their preferences, to see some ROI.

Not sure how to proceed? We did the legwork for you, by interviewing a marketer who shares how she:
o Conducted a survey to define the preferences of segments within a demographic
o Deciphered those preferences to determine which ads were more motivating for which segments
o Used the information to develop tailored ads for different segments (includes Case Study examples)

Favored Ad Photography (AdWeek)

Favored Ad Photography (AdWeek)

A picture may be worth a thousand words on average, but some pictures are worth more than others when used in ads aimed at consumers age 40 and older. A study by Creating Results, which specializes in reaching "mature" consumers, looked at how such people react to photography in ads.

Which images motivate mature consumers? (BizReport)

Which images motivate mature consumers? (BizReport)

As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services.

Click on the headline above to read the article on BizReport.com

Mature Adults Gravitate to Vibrant, Single-Image Ads (MarketingCharts)

Mature Adults Gravitate to Vibrant, Single-Image Ads (MarketingCharts)

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles,  according to a recent image-preference survey by Creating Results.

The “Photo Finish” study of more than 400 Americans age 40+ was conducted to determine which type of photography is most effective when advertising to Baby Boomers and older generations, as well as some members of Generation X.

Images and Pictures That Move Senior Housing Inventory (Senior Housing News)

Images and Pictures That Move Senior Housing Inventory (Senior Housing News)

Image is everything…..even more today than it has been in the past.  Many developers and communities are trying to create marketing and advertising material that provides consumers confidence and clarity to support making decisions to move into their facilities such as the Sunrise Senior Housing Financing Options GuideCreating Results, a generational marketing firm, recently released the results of a proprietary survey showing what type of photographic images are most effective when advertising to the mature consumer.  Creating Results, founded in 1993, has worked with many age-qualified housing projects throughout the Northeast and Mid-Atlantic areas of the United States.

New Research Reveals What Photography Works (and What Doesn't) When Advertising to Boomers, Seniors

New Research Reveals What Photography Works (and What Doesn't) When Advertising to Boomers, Seniors

As companies try to do more with less, generational marketing experts Creating Results today unveiled the results of PHOTO FINISH, a proprietary survey which addresses what type of photography is most effective when advertising to the mature consumer, including the coveted Baby Boomer generation.  The research included surveys of more than 414 Americans over 40 years old.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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