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Creating Results

everything mature consumers experience

CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

New Client: Artery Renovations

New Client: Artery Renovations

Artery Renovations – the remodeling company and custom home builder based in Bethesda, Maryland - has selected Creating Results for web site design and development.  The new site will increase qualified traffic and more effectively convert visitors to the site into leads for Artery Renovations.  The site will feature a content management system that is search engine optimized and more retail oriented.

Picture Perfect Marketing (The Journal on Active Aging)

Picture Perfect Marketing (The Journal on Active Aging)

Picture Perfect Marketing (The Journal on Active Aging)BY Todd Harff

Our economy may finally show signs of recovery, but in 2010 many marketers of wellness/health facilities and services to age 50-plus adults will continue to be challenged. They’ll be asked to connect, motivate and inspire Baby Boomers and beyond with advertising, websites and other communications. All with potentially smaller budgets, reduced staff and less time.

How can your team rise to the challenge? One way is to harness the incredible power of pictures.

New Client: Horenberg Insurance

New Client: Horenberg Insurance

Creating Results has been selected by Burtonsville, MD independent agency Horenberg Insurance to design and build a new website.  The team will deliver a visually appealing and engaging web site that compels action, is search engine optimized and can be easily updated by the Horenberg Insurance Services team.

New Client: HunterLab

New Client: HunterLab

Strategic marketing agency Creating Results has been selected by HunterLab to conduct market research, develop an integrated marketing plan, and create new marketing materials that more effectively position the company, the world's leading supplier of color measurement solutions.  HunterLab pioneered instruments that can measure color (and quality) the way the eye does.  It is based in Reston, Virginia.

Marketing to Today's 65-Plus Consumers (AdWeek)

Marketing to Today's 65-Plus Consumers (AdWeek)

Todd Harff is one of several experts quoted in this article by Mark Dolliver.

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Stick around for seven or more decades and you're apt to become the focal point of some stereotypes before you're done. In the case of today's 65-and-older consumers, though, the problem is that the stereotypes of frail-and-lonely ancients are more creaky than the people to whom they're applied. And it doesn't help matters that baby boomers talk loudly about being poised to transform the nature of old age, as if it has heretofore been unchanged dating back to the Stone Age. Looking at some survey data on 65-plusers, and hearing from people professionally engaged in understanding and marketing to this cohort, we get a clearer picture of how older Americans see themselves and the advertising that's aimed (or, often, misaimed) at them.  (Read More)

Creating Results Earns Four National Mature Media Awards for Brand Marketing for Travel, Retirement Community

Creating Results Earns Four National Mature Media Awards for Brand Marketing for Travel, Retirement Community

A new brand for a travel destination in British Columbia with its sights on Baby Boomers… a newsletter for a Continuing Care Retirement Community (CCRC)… a welcome center video and a print ad for the nation’s third-largest CCRC … This wide range of marketing materials produced by strategic marketing agency Creating Results and aimed at mature (40+) consumers was recently recognized with 2009 National Mature Media Awards.

Living Happily with a Reverse Mortgage (Washington Times)

Living Happily with a Reverse Mortgage (Washington Times)

... Todd Harff, president of Creating Results Inc. and co-founder of the International Mature Marketing Network, says that while an advantage of reverse mortgages is that they ensure that the homeowner cannot be evicted from the home, there are a number of considerations that should be evaluated before opting for one.

Leverage Twitter to Build New Relationships (Seniors Real Estate Specialists)

Leverage Twitter to Build New Relationships (Seniors Real Estate Specialists)

SENIORS REAL ESTATE SPECIALISTS

If you’re still among the skeptics who think Twitter is just a timewaster and is geared exclusively to a youthful crowd, consider this. Twitter usage is exploding.

It experienced an eye-popping 1,382 percent year-over-year growth in February 2009. The number of total unique visitors increased from 475,000 in February 2008 to seven million last month. That’s according to Nielsen Online

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