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Creating Results

everything mature consumers experience

CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

Living Happily with a Reverse Mortgage (Washington Times)

Living Happily with a Reverse Mortgage (Washington Times)

... Todd Harff, president of Creating Results Inc. and co-founder of the International Mature Marketing Network, says that while an advantage of reverse mortgages is that they ensure that the homeowner cannot be evicted from the home, there are a number of considerations that should be evaluated before opting for one.

Leverage Twitter to Build New Relationships (Seniors Real Estate Specialists)

Leverage Twitter to Build New Relationships (Seniors Real Estate Specialists)

SENIORS REAL ESTATE SPECIALISTS

If you’re still among the skeptics who think Twitter is just a timewaster and is geared exclusively to a youthful crowd, consider this. Twitter usage is exploding.

It experienced an eye-popping 1,382 percent year-over-year growth in February 2009. The number of total unique visitors increased from 475,000 in February 2008 to seven million last month. That’s according to Nielsen Online

Marketing Executive Selected To Design NAHB Course On Marketing To Active Adults (Senior Housing News)

Marketing Executive Selected To Design NAHB Course On Marketing To Active Adults (Senior Housing News)

SENIOR HOUSING NEWS

Todd Harff, President of Creating Results, has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.”  Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals and manage a team of six subject matter experts as he designs the course. (Read More)

A Fine Romance – The Top 10 Steps to Building Wonderful Relationships with Active Adult Prospects

A Fine Romance – The Top 10 Steps to Building Wonderful Relationships with Active Adult Prospects

Moving a 55 plus community prospect through the sales process is like a courtship.  Be sure your team is committed to starting a serious relationship and avoiding the top 10 relationship blunders that turn Active Adults off. Find out the virtue of improved marketing communications that nurture and move leads through the sales process all the way to “I Do”!

Presentation delivered at Building For Boomers Conference, 2009.

Strategic Marketing Agency Pro Will Author Course for NAHB University of Housing

Strategic Marketing Agency Pro Will Author Course for NAHB University of Housing

Todd Harff, President of Creating Results, a strategic marketing agency has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.”  Recognized as one of the top 50 executives in 50+ housing, Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals.

DC Area Marketing Pro Selected to Author Course for NAHB University of Housing (Guide to Retirement Living)

DC Area Marketing Pro Selected to Author Course for NAHB University of Housing (Guide to Retirement Living)

Todd Harff, President of Creating Results (www.creatingresults.com), a strategic marketing agency has been asked by the National Association of Home Builders to author a new course for the organization’s “University of Housing.”  Recognized as one of the top 50 executives in 50+ housing, Mr. Harff will develop a one-day course called Marketing to the Active Adult that will be offered throughout the country to builders, developers, and real estate professionals.

How to Tailor Ads to Demographic-based Preferences & 5 Tips for Motivating Mature Consumers (MarketingSherpa)

How to Tailor Ads to Demographic-based Preferences & 5 Tips for Motivating Mature Consumers (MarketingSherpa)

If you advertise your products and services to broad demographics, you’re in for a rude awakening. In this competitive marketplace, you need to segment your consumers into small sections of those demographics, based on their preferences, to see some ROI.

Not sure how to proceed? We did the legwork for you, by interviewing a marketer who shares how she:
o Conducted a survey to define the preferences of segments within a demographic
o Deciphered those preferences to determine which ads were more motivating for which segments
o Used the information to develop tailored ads for different segments (includes Case Study examples)

Favored Ad Photography (AdWeek)

Favored Ad Photography (AdWeek)

A picture may be worth a thousand words on average, but some pictures are worth more than others when used in ads aimed at consumers age 40 and older. A study by Creating Results, which specializes in reaching "mature" consumers, looked at how such people react to photography in ads.

Which images motivate mature consumers? (BizReport)

Which images motivate mature consumers? (BizReport)

As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services.

Click on the headline above to read the article on BizReport.com

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