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Creating Results

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Latest Entries

Local Marketing Execs to Address International Council on Active Aging

Local Marketing Execs to Address International Council on Active Aging

Todd Harff, President of Creating Results, a strategic marketing agency, along with Erin Read Ruddick, Client Services Director, will address the International Council on Active Aging at the association’s annual conference in San Antonio, Texas on Thursday, December 4.

The two will present preliminary findings of the company’s extensive and proprietary survey on what types of images motivate Active Adults in advertising and which ones don’t. 

Real Estate Marketing that Appeals to the Senses Wins Awards

Real Estate Marketing that Appeals to the Senses Wins Awards

MARKETING AWARDS RECOGNIZE CREATING RESULTS FOR

ADS THAT APPEAL TO THE SENSES … AND THE SALES

Woodbridge, VA– [June 3, 2008]Virginia-based marketing agency Creating Results has long advocated for marketing that appeals to all senses – sight, sound, touch and even scent.  The company was recently recognized for its success when it received two Major Achievement in Marketing Excellence Awards (MAME) from the Washington Metropolitan Sales and Marketing Council.

Creating Results, (www.creatingresults.com), a full-service, strategic marketing company, submitted only three entries into the competition and won for two – a full-color print ad that was a feast for the eyes and a somewhat quirky radio ad that caught listeners’ ears.

They won ‘Best Single Color Ad” for an ad created for Caldera Communities’ Sunset Harbour at Bethany Beach, a luxury high-end community of resort homes on the Eastern Shore.  The visually striking ad, titled "World at Your Front Door," shows a man dressed in a white suit standing on the beach through an open door, and emphasized that this is the only development in the area to include a private boat dock with every home.  The ad was utilized in print and outdoor advertising campaigns, as well as on the community’s website.  It was one component of an integrated marketing campaign that generated nearly 1,000 leads for Caldera’s sales team in less than four months.    

A radio spot titled "Poetry Night," produced for client Orion Residential for their Four Winds at Oakton condominium community, tied for “Best Broadcast, Radio.”  In “Poetry Night,”a young woman recites how she will be breaking free of food-stealing roommates, shared sinks, and cramped quarters.  The creative, somewhat quirky radio ads spoke directly to the needs and desires of young professionals.  The ad was used in connection with a sales event resulting in increased traffic to the community and more than twice the normal weekly sales for the client. 

“Given today’s challenging real estate marketplace, radio and print advertising needs to work smarter to break out of the clutter, and work harder to make the sale,” said Todd Harff, President of Creating Results.  “We are honored that the MAME committee recognized the unique and strategic approaches our creative team took with sight and sound.” 

Creating Results has won praise, referrals and awards for their strategic approach to marketing.  From the initial research through the strategy and creative development, and on into the complete implementation and ongoing performance analysis, the company strives to make their clients stand out in a crowded marketplace.  For more information on Creating Results, please call 703-494-7888, or visit their website at www.creatingresults.com.

55+ Housing Experts Offer Internet Marketing Advice at International Builders Show

55+ Housing Experts Offer Internet Marketing Advice at International Builders Show

Forget about pasting a brochure online and calling it a website.  Baby Boomers searching the Internet for a new home want more.  Experts will share cutting edge strategies, secrets and success stories for making your website the most cost effective marketing tool at the National Association of Home Builders’ (NAHB) 2008 International Builders’ Show (IBS) running February 13-16, 2008 at the Orange County Convention Center.

Strategic Marketer Shares Tips for Capturing the 50+ Home Buyer

Strategic Marketer Shares Tips for Capturing the 50+ Home Buyer

Need some help converting your prospects to sales?  Todd Harff, President of Creating Results, LLC (www.creatingresults.com), a full-service, strategic marketing, PR and advertising company, will offer suggestions for “Reaching the Active Adult Through Strategic Marketing” at the National Association of Home Builders’ (NAHB) Greater Washington 50+ Housing Council Networking Breakfast on Wednesday, January 16, 2008 at the Crowne Plaza in Tysons Corner, Virginia.

10 Ways Marketers Should Grow Up in 2008

10 Ways Marketers Should Grow Up in 2008

Could 2008 be the year mature marketing grows up?  With an estimated 112 million American consumers over 45, why don't more companies effectively market to Baby Boomers and beyond?  Todd Harff, president of 40+ marketing agency Creating Results, offers these 2008 Resolutions for those looking to sell to baby boomers and beyond.

Working for a Life, Not a Living (50+ Housing Magazine)

Working for a Life, Not a Living (50+ Housing Magazine)

Working for a Life, Not a Living (50+ Housing Magazine)

Working for a Life... Not a Living!
How people who refuse to retire are changing 55+ communities.

By Todd Harff

Nancy Gunning, the single, fifty something President of Chesapeake Resources reflected on her future, “I came from a humble background and thought that I would have to work till I dropped dead.  Now I have a choice.  I know I’m going to do something, but I just don’t know what I want to do when I grow up.”  In the next five years she plans to leave her current job, but she’s not thinking “retirement”.  She sees a future full of opportunity, meaningful work, flexibility, travel and a spacious no maintenance condo.  The last place she wants to be is in a community with “old people sitting around.”

Kathy East Named Vice Chair of 50 Plus Housing Council of Greater Washington

Kathy East Named Vice Chair of 50 Plus Housing Council of Greater Washington

“I am very pleased to be actively involved with the 50+ Housing Council of Greater Washington, especially now with the population of Active Adults increasing and expected to reach 85 million in just 7 years,” said Ms. East. “This is an exciting time for builders and community developers who have an opportunity to create first-class lifestyle communities to fill the growing need of the 50+ buyer,” added Ms. East.

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