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Creating Results

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CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

New Research Reveals What Photography Works (and What Doesn't) When Advertising to Boomers, Seniors

New Research Reveals What Photography Works (and What Doesn't) When Advertising to Boomers, Seniors

As companies try to do more with less, generational marketing experts Creating Results today unveiled the results of PHOTO FINISH, a proprietary survey which addresses what type of photography is most effective when advertising to the mature consumer, including the coveted Baby Boomer generation.  The research included surveys of more than 414 Americans over 40 years old.

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography.

Follow this link to download a free eBook featuring 60 pages of findings, analysis and insights to make your marketing more effective with baby boomers and beyond.

Boomers Find Its Time for a Change of Plans (Sarasota Herald Tribune)

Boomers Find Its Time for a Change of Plans (Sarasota Herald Tribune)

SARASOTA HERALD TRIBUNE

The real estate slump, along with a bear market, means many baby boomers will not have the retirement they had envisioned, if they retire at all. ... "The way we see it, markets that are going to do well are those that offer seniors opportunities to be productively engaged in society," Todd Harff said.

Local Marketing Execs to Address International Council on Active Aging

Local Marketing Execs to Address International Council on Active Aging

Todd Harff, President of Creating Results, a strategic marketing agency, along with Erin Read Ruddick, Client Services Director, will address the International Council on Active Aging at the association’s annual conference in San Antonio, Texas on Thursday, December 4.

The two will present preliminary findings of the company’s extensive and proprietary survey on what types of images motivate Active Adults in advertising and which ones don’t. 

Real Estate Marketing that Appeals to the Senses Wins Awards

Real Estate Marketing that Appeals to the Senses Wins Awards

MARKETING AWARDS RECOGNIZE CREATING RESULTS FOR

ADS THAT APPEAL TO THE SENSES … AND THE SALES

Woodbridge, VA– [June 3, 2008]Virginia-based marketing agency Creating Results has long advocated for marketing that appeals to all senses – sight, sound, touch and even scent.  The company was recently recognized for its success when it received two Major Achievement in Marketing Excellence Awards (MAME) from the Washington Metropolitan Sales and Marketing Council.

Creating Results, (www.creatingresults.com), a full-service, strategic marketing company, submitted only three entries into the competition and won for two – a full-color print ad that was a feast for the eyes and a somewhat quirky radio ad that caught listeners’ ears.

They won ‘Best Single Color Ad” for an ad created for Caldera Communities’ Sunset Harbour at Bethany Beach, a luxury high-end community of resort homes on the Eastern Shore.  The visually striking ad, titled "World at Your Front Door," shows a man dressed in a white suit standing on the beach through an open door, and emphasized that this is the only development in the area to include a private boat dock with every home.  The ad was utilized in print and outdoor advertising campaigns, as well as on the community’s website.  It was one component of an integrated marketing campaign that generated nearly 1,000 leads for Caldera’s sales team in less than four months.    

A radio spot titled "Poetry Night," produced for client Orion Residential for their Four Winds at Oakton condominium community, tied for “Best Broadcast, Radio.”  In “Poetry Night,”a young woman recites how she will be breaking free of food-stealing roommates, shared sinks, and cramped quarters.  The creative, somewhat quirky radio ads spoke directly to the needs and desires of young professionals.  The ad was used in connection with a sales event resulting in increased traffic to the community and more than twice the normal weekly sales for the client. 

“Given today’s challenging real estate marketplace, radio and print advertising needs to work smarter to break out of the clutter, and work harder to make the sale,” said Todd Harff, President of Creating Results.  “We are honored that the MAME committee recognized the unique and strategic approaches our creative team took with sight and sound.” 

Creating Results has won praise, referrals and awards for their strategic approach to marketing.  From the initial research through the strategy and creative development, and on into the complete implementation and ongoing performance analysis, the company strives to make their clients stand out in a crowded marketplace.  For more information on Creating Results, please call 703-494-7888, or visit their website at www.creatingresults.com.

55+ Housing Experts Offer Internet Marketing Advice at International Builders Show

55+ Housing Experts Offer Internet Marketing Advice at International Builders Show

Forget about pasting a brochure online and calling it a website.  Baby Boomers searching the Internet for a new home want more.  Experts will share cutting edge strategies, secrets and success stories for making your website the most cost effective marketing tool at the National Association of Home Builders’ (NAHB) 2008 International Builders’ Show (IBS) running February 13-16, 2008 at the Orange County Convention Center.

Strategic Marketer Shares Tips for Capturing the 50+ Home Buyer

Strategic Marketer Shares Tips for Capturing the 50+ Home Buyer

Need some help converting your prospects to sales?  Todd Harff, President of Creating Results, Inc. (www.creatingresults.com), a full-service, strategic marketing, PR and advertising company, will offer suggestions for “Reaching the Active Adult Through Strategic Marketing” at the National Association of Home Builders’ (NAHB) Greater Washington 50+ Housing Council Networking Breakfast on Wednesday, January 16, 2008 at the Crowne Plaza in Tysons Corner, Virginia.

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