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Creating Results

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Latest Entries

Which images motivate mature consumers? (BizReport)

Which images motivate mature consumers? (BizReport)

As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services.

Click on the headline above to read the article on BizReport.com

Mature Adults Gravitate to Vibrant, Single-Image Ads (MarketingCharts)

Mature Adults Gravitate to Vibrant, Single-Image Ads (MarketingCharts)

Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles,  according to a recent image-preference survey by Creating Results.

The “Photo Finish” study of more than 400 Americans age 40+ was conducted to determine which type of photography is most effective when advertising to Baby Boomers and older generations, as well as some members of Generation X.

Images and Pictures That Move Senior Housing Inventory (Senior Housing News)

Images and Pictures That Move Senior Housing Inventory (Senior Housing News)

Image is everything…..even more today than it has been in the past.  Many developers and communities are trying to create marketing and advertising material that provides consumers confidence and clarity to support making decisions to move into their facilities such as the Sunrise Senior Housing Financing Options GuideCreating Results, a generational marketing firm, recently released the results of a proprietary survey showing what type of photographic images are most effective when advertising to the mature consumer.  Creating Results, founded in 1993, has worked with many age-qualified housing projects throughout the Northeast and Mid-Atlantic areas of the United States.

New Research Reveals What Photography Works (and What Doesn't) When Advertising to Boomers, Seniors

New Research Reveals What Photography Works (and What Doesn't) When Advertising to Boomers, Seniors

As companies try to do more with less, generational marketing experts Creating Results today unveiled the results of PHOTO FINISH, a proprietary survey which addresses what type of photography is most effective when advertising to the mature consumer, including the coveted Baby Boomer generation.  The research included surveys of more than 414 Americans over 40 years old.

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

Photo Finish: Choosing Marketing Images That Motivate Mature Consumers

In challenging times, every marketing element must pack a powerful punch. A recent survey by Creating Results discovered that a majority of active adults actively dislike a common advertising design style, that Caregivers prefer lifestyle photography to product shots, and much more. Learn how you can spend less money and see more results with the right photography.

Follow this link to download a free eBook featuring 60 pages of findings, analysis and insights to make your marketing more effective with baby boomers and beyond.

Boomers Find Its Time for a Change of Plans (Sarasota Herald Tribune)

Boomers Find Its Time for a Change of Plans (Sarasota Herald Tribune)

SARASOTA HERALD TRIBUNE

The real estate slump, along with a bear market, means many baby boomers will not have the retirement they had envisioned, if they retire at all. ... "The way we see it, markets that are going to do well are those that offer seniors opportunities to be productively engaged in society," Todd Harff said.

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