Image is everything…..even more today than it has been in the past. Many developers and communities are trying to create marketing and advertising material that provides consumers confidence and clarity to support making decisions to move into their facilities such as the Sunrise Senior Housing Financing Options Guide. Creating Results, a generational marketing firm, recently released the results of a proprietary survey showing what type of photographic images are most effective when advertising to the mature consumer. Creating Results, founded in 1993, has worked with many age-qualified housing projects throughout the Northeast and Mid-Atlantic areas of the United States.
MARKETING AWARDS RECOGNIZE CREATING RESULTS FOR
ADS THAT APPEAL TO THE SENSES … AND THE SALES
Woodbridge, VA– [June 3, 2008]. Virginia-based marketing agency Creating Results has long advocated for marketing that appeals to all senses – sight, sound, touch and even scent. The company was recently recognized for its success when it received two Major Achievement in Marketing Excellence Awards (MAME) from the Washington Metropolitan Sales and Marketing Council.
Creating Results, (www.creatingresults.com), a full-service, strategic marketing company, submitted only three entries into the competition and won for two – a full-color print ad that was a feast for the eyes and a somewhat quirky radio ad that caught listeners’ ears.
They won ‘Best Single Color Ad” for an ad created for Caldera Communities’ Sunset Harbour at Bethany Beach, a luxury high-end community of resort homes on the Eastern Shore. The visually striking ad, titled "World at Your Front Door," shows a man dressed in a white suit standing on the beach through an open door, and emphasized that this is the only development in the area to include a private boat dock with every home. The ad was utilized in print and outdoor advertising campaigns, as well as on the community’s website. It was one component of an integrated marketing campaign that generated nearly 1,000 leads for Caldera’s sales team in less than four months.
A radio spot titled "Poetry Night," produced for client Orion Residential for their Four Winds at Oakton condominium community, tied for “Best Broadcast, Radio.” In “Poetry Night,”a young woman recites how she will be breaking free of food-stealing roommates, shared sinks, and cramped quarters. The creative, somewhat quirky radio ads spoke directly to the needs and desires of young professionals. The ad was used in connection with a sales event resulting in increased traffic to the community and more than twice the normal weekly sales for the client.
“Given today’s challenging real estate marketplace, radio and print advertising needs to work smarter to break out of the clutter, and work harder to make the sale,” said Todd Harff, President of Creating Results. “We are honored that the MAME committee recognized the unique and strategic approaches our creative team took with sight and sound.”
Creating Results has won praise, referrals and awards for their strategic approach to marketing. From the initial research through the strategy and creative development, and on into the complete implementation and ongoing performance analysis, the company strives to make their clients stand out in a crowded marketplace. For more information on Creating Results, please call 703-494-7888, or visit their website at www.creatingresults.com.