Forget about pasting a brochure online and calling it a website. Baby Boomers searching the Internet for a new home want more. Experts will share cutting edge strategies, secrets and success stories for making your website the most cost effective marketing tool at the National Association of Home Builders’ (NAHB) 2008 International Builders’ Show (IBS) running February 13-16, 2008 at the Orange County Convention Center.
Need some help converting your prospects to sales? Todd Harff, President of Creating Results, Inc. (www.creatingresults.com), a full-service, strategic marketing, PR and advertising company, will offer suggestions for “Reaching the Active Adult Through Strategic Marketing” at the National Association of Home Builders’ (NAHB) Greater Washington 50+ Housing Council Networking Breakfast on Wednesday, January 16, 2008 at the Crowne Plaza in Tysons Corner, Virginia.
Could 2008 be the year mature marketing grows up? With an estimated 112 million American consumers over 45, why don't more companies effectively market to Baby Boomers and beyond? Todd Harff, president of 40+ marketing agency Creating Results, offers these 2008 Resolutions for those looking to sell to baby boomers and beyond.
Working for a Life... Not a Living!
How people who refuse to retire are changing 55+ communities.
By Todd Harff
Nancy Gunning, the single, fifty something President of Chesapeake Resources reflected on her future, “I came from a humble background and thought that I would have to work till I dropped dead. Now I have a choice. I know I’m going to do something, but I just don’t know what I want to do when I grow up.” In the next five years she plans to leave her current job, but she’s not thinking “retirement”. She sees a future full of opportunity, meaningful work, flexibility, travel and a spacious no maintenance condo. The last place she wants to be is in a community with “old people sitting around.”
“I am very pleased to be actively involved with the 50+ Housing Council of Greater Washington, especially now with the population of Active Adults increasing and expected to reach 85 million in just 7 years,” said Ms. East. “This is an exciting time for builders and community developers who have an opportunity to create first-class lifestyle communities to fill the growing need of the 50+ buyer,” added Ms. East.
NATION'S BUILDING NEWS
By Todd Harff
A carefully planned and well-executed pre-marketing program can produce tremendous results. But a lackadaisical program can be disastrous. This is particularly true if your company is trying to reach the 55+ market.