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Creating Results

everything mature consumers experience

CR NEWS

Want to know more about us and the clients we help?

Check out the latest news including company announcements, upcoming events and conferences, and relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

Kathy East Leads Washington Metropolitan Sales & Marketing Council Program

Kathy East Leads Washington Metropolitan Sales & Marketing Council Program

Creating Results' Kathy East, MIRM, will moderate a panel in which building industry pros can "Learn the Secrets of Sales Success."

The session on Friday January 29 features winners of the GALA Sales Person of The Year Award and will include a  wide range of tips. Several GALA winners from the years 2012 through 2015 will participate, including Shayne Robinson with Van Metre Homes (a 2014 honoree) and Eric Yakuchev (2012 honoree).

Speak to ME: Turning LTC advertising into engagement (Long Term Living Magazine)

Speak to ME: Turning LTC advertising into engagement (Long Term Living Magazine)

By Pamela Tabar, Long Term Living Magazine

"Long gone are the days when static advertising and single-track marketing alone got the job done, and the sooner long-term care (LTC) communities realize that, the better, said a panel presenting at the LeadingAge Annual Meeting and Expo in Boston. LTC marketing is all about individual engagement now, and traditional advertising alone is seeing its limits.

'Advertising is mainly pushed out to everyone in the same form. Engagement is about turning people on in a customer-oriented way,' said Beth Spohn, Director of Business Development at Creating Results-Strategic Marketing, Woodbridge, Va. 'Engagement requires you to get to know each target person. What are their preferred platforms or channels? How do they like to communicate?'"

2015 LeadingAge Annual Meeting Boston, MA

2015 LeadingAge Annual Meeting Boston, MA

Creating Results senior living marketing experts will be joined by industry leaders to share insights at the 2015 LeadingAge National Meeting in Boston, Mass. Team members also will offer resources for better results at our booth on the Expo floor.

There are three ways to connect with Creating Results at this year's conference:

  1. Todd Harff and Beth Spohn will be joined by Willow Valley Communities' Kim Nobbs to discuss "The End of Advertising, the Rise of Engagement." This session explores marketing trends and presents high-performing methods of prospect engagement, including experiential and online marketing. Monday, November 2 at 8:30 a.m.
  2. Beth Mickey and Erin Read will talk about challenges and benefits of using print and direct mail to market senior living communities. Attendees of "Aligning Print and Digital Marketing" will obtain practical tips to elevate the effectiveness of CCRC marketing tactics and improve ROI. Wednesday, November 4 at 12:00 p.m.
  3. Case studies and resources will be available at our booth, #708 -- stop by any time during Expo hours!
Creating Results Among Faculty for ELDER Strategic Management Track

Creating Results Among Faculty for ELDER Strategic Management Track

ELDER Management Education and Lasell College have launched a new Strategic Management Track, and Creating Results' Erin Read will be among the 2015/2016 faculty.

The new track is part of ELDER's leadership education program for managers in senior and disability serving organizations. The track combines five mini-management courses, each co-taught by experts in the aging services field, including CEOs of top local senior living and health care providers, as well as educators. Each course features one meeting at Lasell’s Newton, MA campus followed by two weeks of online instruction.

LeadingAge Ohio Annual Conference - 9/10/15

LeadingAge Ohio Annual Conference - 9/10/15

On September 10 at the LeadingAge Ohio Annual Conference, Erin Read, Beth Spohn and Bryan Reynolds of Episcopal Retirement Homes will present "The End of Advertising, the Rise of Engagement" from 8:00 a.m. to 9:30 a.m.

This session about marketing trends includes new survey data and actionable ideas for promoting engagement with prospects.

Creating Results to Sponsor 2015 SMASH Senior Marketing Summit, Chicago

Creating Results to Sponsor 2015 SMASH Senior Marketing Summit, Chicago

Todd Harff, Erin Read and Beth Spohn of Creating Results are excited to attend the second SMASH conference October 13-15 in Chicago, IL. This unique conference is laser-focused on providing marketing and sales professionals in senior living the very latest trends to "modernize marketing and sales to create a competitive advantage." The conference organizers thoughtfully create educational sessions in multiple learning format lead by experts inside and out of the senior care field. 

Meet with us during the 30+ educational sessions or during the speed networking session!

To learn more about the Senior Care Marketing Summit in Chicago click here! 

Creating Results and LateLiving Present at the International Council on Active Aging 2015 conference, New Orleans

Creating Results and LateLiving Present at the International Council on Active Aging 2015 conference, New Orleans

Erin Read of Creating Results and Christopher Wilson of LateLiving will present "Beyond YouTube: Engaging, Educating and Capturing Leads through Online Video" on Nov. 19 at 10:15 a.m. at this year's International Council on Active Aging conference.

Attendees of the session will Discover the benefits of making video a part of an integrated marketing program. They'll learn best practices and tips for creating two types of video – product and lifestyle – and how to use them to attract more, younger and healthier residents.

We'll be tweeting LIVE from the ICAA Conference this year. On Twitter, follow @CreatingResults or hashtag #icaaneworleans for insights you can apply to your marketing programs.

NOTE: Unfortunately, Chris Wilson will not be able to attend. But Erin will do her best to represent and would love to see you there!

6/17/15 - 6/19/15 LeadingAge Pennsylvania Annual Conference

6/17/15 - 6/19/15 LeadingAge Pennsylvania Annual Conference

On June 17-19 at the LeadingAge Pennsylvania Annual Conference,Erin Read and Beth Spohn will be presenting The End of Advertising, the Rise of Engagement at 2:30 p.m. to 4:00 p.m. on June 17th. "Special guest star" Larry Guengerich will give a provider's perspective, sharing Landis Community's best practices.

This look at marketing trends includes some new survey data and lots of actionable ideas for promoting engagement with prospects.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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