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Creating Results

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CR NEWS

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Check out the latest news including company announcements, upcoming events and conferences, and relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

3 Senior Housing Marketing Strategies That Deliver Results

3 Senior Housing Marketing Strategies That Deliver Results

By Emily Study, Senior Housing News

In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase — or the move-in.

“Moving into senior living is such a major commitment,” says Erin Read, director of strategic planning at Creating Results, a marketing agency that works with senior living providers. “So it’s important to build trust with prospects so they get the information they need in a controlled fashion and can be guided along to that ultimate decision to move in.”

4/20/15 - 4/22/15 LeadingAge Maryland Annual Conference

4/20/15 - 4/22/15 LeadingAge Maryland Annual Conference

Todd Harff and Beth Spohn will be presenting at this year's LeadingAge Maryland Annual Conference. Their program -- "Stay, Fly Shop to Succeed: What Senior Living Can Learn from Global Leaders" -- aligns Quality First guidelines with the best practices of Marriott, Southwest and Nordstrom.

Join Todd and Beth for this dynamic session on April 21st.

And while you're at the event, stop by our booth! You'll find us on the Expo floor.

Creating Results to Speak at 2015 LeadingAge Massachusetts Senior Symposium

Creating Results to Speak at 2015 LeadingAge Massachusetts Senior Symposium

On March 12th at 2:00-3:00 p.m. Todd Harff and Erin Read will be presenting "The End of Advertising, the Rise of Engagement" at the LeadingAge Massachusetts Senior Symposium. The annual one-day event is designed to provide attendees with an update on current trends in senior living, ranging from finance to operations to legal considerations and other relevant topics

For more details about the 2015 Senior Living Symposium click here.

Agency Work for 55+ Housing Client Wins Five Best of 50+ Housing Awards from NAHB

Agency Work for 55+ Housing Client Wins Five Best of 50+ Housing Awards from NAHB

Work done by Creating Results for client Traditions of America, a leading active adult developer, was recognized excellence during the 2015 National Association of Home Builders’ Best of 50+ Housing Awards. This included recognition for a brand-wide online marketing strategy that boosted sales at all eight Traditions of America communities across the state of Pennsylvania.

Todd Harff, President of Creating Results, joined Traditions of America leaders at the awards ceremony in Las Vegas on January 21 to collect a total of six awards on behalf of four Traditions of America locations. Five Gold Awards were for work by Creating Results.

Todd Harff and Erin Read Selected by ICAA for Expertise on 50-Plus Adults (MarketWatch)

Todd Harff and Erin Read Selected by ICAA for Expertise on 50-Plus Adults (MarketWatch)

While half of all money spent in North America is by adults aged 50 and over, a staggering 95% of marketing dollars are spent on people 30 and younger.

The discrepancy is both a huge oversight and an enormous opportunity for those who know how to talk to the older adult crowd, says Colin Milner, Founder and Chief Executive Officer of the International Council on Active Aging (ICAA).

And it's why his organization decided to hold its first-ever Marketing Symposium in advance of this year's ICAA Annual Conference in Orlando, Florida ... A number of distinguished speakers and panel members will also be featured at the Symposium.

Todd Harff and Erin Read are president and director of strategic planning (respectively) at Creating Results, a marketing, advertising and PR agency that specializes in marketing to mature consumers.

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