Ben Foley of Survey Gizmo recently wrote a blog post detailing the methodology of Creating Results' national study, Social, Silver Surfers. The study provides insights on the digital preferences of consumers age 40 and above and provides marketers with a better understanding of how to better target to this demographic digitally.
"With SurveyGizmo, Creating Results is able to go beyond the cookie cutter marketing tactics used by most of our competitors in our industry. We’re able to take on extremely diverse client cases with a tailored approach every time, and that helps us to be systematic in collecting and working with data to inform our decisions."
Click here to read more about the role that Survey Gizmo has played in helping make Social, Silver Surfers a successful study which has led to eBooks, bylined articles, international news media coverage and more.