WARNING: Your browser does not support JavaScript or JavaScript is turned off.

Creating Results

everything mature consumers experience

CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Category: Events and Conferences

10/29/17 - 11/1/17 - LeadingAge Annual Meeting & Expo

10/29/17 - 11/1/17 - LeadingAge Annual Meeting & Expo

Creating Results Vice President Melissa Caravella will moderate a lively panel of senior living marketing pros in a session called "Trading Places: Insider Insights From Marketing Experts" at the 2017 LeadingAge Annual Meeting & Expo.

The panel features six experts who have worked on both the agency and client sides of marketing:

  • Kimberly Hulett (President, Creating Results)
  • Fran Palma (Senior Vice President, Covenant Retirement Communities) 
  • Jason McCloud (Director of Digital Marketing, Benchmark Senior Living)
  • Kim Daly Nobbs (Principal, Prajna Partners)
  • Rochelle Valsaint (Vice President, Lenbrook Square Foundation
  • Tom Mann (Principal and Executive Vice President, Love & Company)

The session will take place on Tuesday, October 31, from 3:30 to 5:00 p.m. Attendees will will learn how they can improve effectiveness and reduce cost delays through improved communication with marketing consultants and agencies.

Creating Results also will be visible on the Expo floor. Be sure to stop by booth #508 for useful resources, or if you would just like to say hello!

Learn more about the LeadingAge Annual Meeting & Expo!

10/29/17 - 11/1/17 - LeadingAge Annual Meeting & Expo

10/29/17 - 11/1/17 - LeadingAge Annual Meeting & Expo

Creating Results Vice President Melissa Caravella will moderate a lively panel of senior living marketing pros in a session called "Trading Places: Insider Insights From Marketing Experts" at the 2017 LeadingAge Annual Meeting & Expo.

The panel features six experts who have worked on both the agency and client sides of marketing:

  • Kimberly Hulett (President, Creating Results)
  • Fran Palma (Senior Vice President, Covenant Retirement Communities) 
  • Jason McCloud (Director of Digital Marketing, Benchmark Senior Living)
  • Kim Daly Nobbs (Principal, Prajna Partners)
  • Rochelle Valsaint (Vice President, Lenbrook Square Foundation
  • Tom Mann (Principal and Executive Vice President, Love & Company)

The session will take place on Tuesday, October 31, from 3:30 to 5:00 p.m. Attendees will will learn how they can improve effectiveness and reduce cost delays through improved communication with marketing consultants and agencies.

Creating Results also will be visible on the Expo floor. Be sure to stop by booth #508 for useful resources, or if you would just like to say hello!

Learn more about the LeadingAge Annual Meeting & Expo!

Creating Results to Host Roundtable at SMASH Senior Care Marketing Sales Summit, Chicago

Creating Results to Host Roundtable at SMASH Senior Care Marketing Sales Summit, Chicago

Creating Results President Kimberly Hulett and Vice President Patrick McShane will each be hosting a roundtable on Tuesday, October 3rd at the 2017 SMASH Senior Care Marketing Sales Summit in Chicago.

A number of senior industry experts will participate in this roundtable luncheon and offer their opinions on topics including:

  • When and where to lead with lifestyle in your marketing
  • How to plan long-term to address operational changes, and appeal to new target audiences while honoring the existing customer base

The roundtable luncheon will take place on Tuesday, October 3rd from 12:45pm to 2pm.

Learn more about the 2017 SMASH Senior Care Marketing Sales Summit!

9/12/17 - Joint LeadingAge MD/NC/VA Marketing Symposium

9/12/17 - Joint LeadingAge MD/NC/VA Marketing Symposium

Senior Client Services Director Beth Mickey and Director of Marketing Strategies Amanda Combs will present New Insights for the New World of Digital Marketing at the 2017 Joint LeadingAge MD/NC/VA Marketing Symposium in Richmond, VA on September 12, 2017.

Attendees will gain action steps for improving their digital marketing ROI. The strategies are based on the results of the newest edition of Creating Results' national research survey, Social, Silver Surfers. The session will take place from 10:15am-11:15am. Join us for this exclusive look at the digital marketing preferences of consumers ages 50 and above.

Learn more about the 2017 Joint LeadingAge MD/NC/VA Symposium here!

6-21-17 - 6/23/17 - LeadingAge PA Annual Meeting and Exposition

6-21-17 - 6/23/17 - LeadingAge PA Annual Meeting and Exposition

Creating Results' President Kimberly Hulett, Vice President Patrick McShane and Director of Marketing Strategies Amanda Combs will present "Insights Into the New World of Digital Marketing" at the LeadingAge PA Annual Meeting and Exposition on Friday, June 23rd.

The session will run from 10:30am to 12pm and will provide actionable insights for marketers targeting Gen X, Baby Boomers and 65+ seniors based on the results of the 2016 Social, Silver Surfers study.

Attendees will learn how they can improve the effectiveness of their digital marketing by reflecting and responding to the priorities and behaviors of older adults.

Learn more about the LeadingAge PA Annual Conference and Expo!

Kimberly Hulett and Patrick McShane to Present at LeadingAge Virginia Annual Conference & Expo

Kimberly Hulett and Patrick McShane to Present at LeadingAge Virginia Annual Conference & Expo

On Thursday, May 11, Creating Results' President Kimberly Hulett and Vice President Patrick McShane will present The Purpose Revolution: Cultivating a Culture of Brand Champions at the LeadingAge Virginia Annual Conference & Expo. This lively session will feature insights that create short-term impact on business goals and long-term value for mission.

Learn more about the LeadingAge Virginia 2017 Annual Conference & Expo!

Creating Results to Speak at Trends in Marketing to the 55+ Buyer

Creating Results to Speak at Trends in Marketing to the 55+ Buyer

On Thursday, March 30th Creating Results Senior Client Service Director Beth Mickey will be a featured speaker at Trends in Marketing to the 55+ Buyer. The event is being presented by The Mid-Atlantic 55+ Housing Council and will feature panel members from some of the most prominent homebuilders.

This event will be held at Sub-Zero & Wolf Showroom in Philadelphia, Pennsylvania. Learn more about Trends in Marketing to the 55+ Buyer!

Creating Results to Present at Phoebe Institute on Aging Conference in Pennsylvania

Creating Results to Present at Phoebe Institute on Aging Conference in Pennsylvania

On Wednesday March 15, from 2:00-3:00pm, Director of Strategic Planning Erin Read will be presenting "The Power of Generational Understanding" at the Phoebe Institute of Aging Conference at DeSales University in Pennsylvania. She will be sharing insights on how in-depth understanding of the different generations can help you better reach your audience through integrated marketing efforts.

Learn more about the 2017 Phoebe Institute on Aging Spring Conference!

Creating Results to Present for Mid-Atlantic 55+ Housing Council

Creating Results to Present for Mid-Atlantic 55+ Housing Council

Beth Mickey will be in Center City, Philadelphia to present "Marketing: What's Working and Trends for the Upcoming Year" to the Mid-Atlantic 55+ Housing Council.

If you are not part of the NAHB's 55+ Housing Council, but would still like to know about how to make your welcome centers consumer-centric, what BIG data means for reducing marketing costs while increasing prospect engagement or why aspirational messaging speeds the buying decision, Creating Results would still be happy to share those insights with you.

Learn more about the Mid-Atlantic 55+ Housing Council!

Total Records: 42   Total Pages: 5
1 2 3 4 5

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

We respect your privacy and we will not share your information with third parties.

Complete Sitemap