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Creating Results

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Category: Creating Results In the News

How the 50+ Buyer Shops for Homes Online

How the 50+ Buyer Shops for Homes Online

The Creating Results strategic marketing agency was recently featured on the Builder Online for their Social, Silver Surfers 2016 national research into the digital behaviors and marketing preferences of Baby Boomers and Seniors.

"Increasingly, the 50+ buyer is becoming just as savvy with online searches as their younger peers, reducing the notion that digital marketing is wasted on older buyers. More home buyers over the age of 50 are using mobile devices and actively searching for communities online."

Leading with Lifestyle (The Journal on Active Aging)

Leading with Lifestyle (The Journal on Active Aging)

"Many of those offering housing and services to actively aging adults have felt stumped by this “new” consumer—the 50- or 60-something Baby Boomer. The reality is that with the rising age of entry for residents in continuing care retirement communities and other senior living settings, the “new” consumer is just as likely to be a 70-something member of the Silent Generation."

 Movers & Shakers: NHI’s Executive Vice President of Finance

Movers & Shakers: NHI’s Executive Vice President of Finance

By Kourtney Liepe, Senior Housing News

Creating Results, a full-service strategic marketing consultancy firm, hired Kimberly Hulett as the company’s executive vice president.

Hulett brings over 10 years of experience to her new role with Creating Results, where she will be responsible for helping the company better meet the needs of its expanding client base. Most recently, Hulett was nice president of marketing and sales at Lifespace Communities, where she oversaw the not-for-profit senior living provider’s strategic marketing, sales and communications initiatives. Prior to that, she worked as the director of community relations for Sunrise Senior Living and director of sales and marketing for Western Reserve Masonic Community, and she founded her own consulting firm.

Speak to ME: Turning LTC advertising into engagement (Long Term Living Magazine)

Speak to ME: Turning LTC advertising into engagement (Long Term Living Magazine)

By Pamela Tabar, Long Term Living Magazine

"Long gone are the days when static advertising and single-track marketing alone got the job done, and the sooner long-term care (LTC) communities realize that, the better, said a panel presenting at the LeadingAge Annual Meeting and Expo in Boston. LTC marketing is all about individual engagement now, and traditional advertising alone is seeing its limits.

'Advertising is mainly pushed out to everyone in the same form. Engagement is about turning people on in a customer-oriented way,' said Beth Spohn, Director of Business Development at Creating Results-Strategic Marketing, Woodbridge, Va. 'Engagement requires you to get to know each target person. What are their preferred platforms or channels? How do they like to communicate?'"

Creating Results Among Faculty for ELDER Strategic Management Track

Creating Results Among Faculty for ELDER Strategic Management Track

ELDER Management Education and Lasell College have launched a new Strategic Management Track, and Creating Results' Erin Read will be among the 2015/2016 faculty.

The new track is part of ELDER's leadership education program for managers in senior and disability serving organizations. The track combines five mini-management courses, each co-taught by experts in the aging services field, including CEOs of top local senior living and health care providers, as well as educators. Each course features one meeting at Lasell’s Newton, MA campus followed by two weeks of online instruction.

3 Senior Housing Marketing Strategies That Deliver Results

3 Senior Housing Marketing Strategies That Deliver Results

By Emily Study, Senior Housing News

In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase — or the move-in.

“Moving into senior living is such a major commitment,” says Erin Read, director of strategic planning at Creating Results, a marketing agency that works with senior living providers. “So it’s important to build trust with prospects so they get the information they need in a controlled fashion and can be guided along to that ultimate decision to move in.”

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