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Creating Results

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CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Category: Creating Results In the News

Creating Results President Kimberly Hulett Featured in Senior Housing News

Creating Results President Kimberly Hulett Featured in Senior Housing News

“Well, why are they locking fees for three years?” Hulett asked. Prospective residents and their adult children could very well negatively pre-judge a community’s quality based on the fact that they’re offering a gimmick.

Additionally, prospective residents could assume that, if they live in the community for more than three years, their rent will increase exponentially.

“If my rates are locked in for three years, what happens in year four?” Hulett said. “Will there be a 10% increase?”

Read the full article on Senior Housing News.

Social, Silver Surfers Featured on All Day Buying

Social, Silver Surfers Featured on All Day Buying

Social, Silver Surfers, Creating Results' national study of the online behavior of adults age 40+, was recently featured on the health and fitness blog All Day Buying.

In the blog post, All Day Buying gives a brief synopsis on what Social, Silver Surfers is and the methodology behind the research, and also provides reasons why the eBook is worth purchasing if you are an entrepreneur focusing on mature consumers. '

Read the full blog post featuring Social, Silver Surfers on All Day Buying.

Beth Mickey Earns Certified Aging-in-Place Specialist Educational Designation

Beth Mickey Earns Certified Aging-in-Place Specialist Educational Designation

Beth Mickey of Creating Results is now a member of a select group of professionals nationwide who have earned the Certified Aging-in-Place (CAPS) designation. The CAPS designation indicates that Mickey, who is a Senior Client Services Director, has obtained the skills and knowledge necessary to remodel or modify a living space to meet the unique needs of the older population, disabled owners or their visitors.

Creating Results Owner Shares 2018 Senior Living Predictions with McKnight's

Creating Results Owner Shares 2018 Senior Living Predictions with McKnight's

"According to Harff, the role of the advertising / marketing consultant in senior living is to help clients sort through the maze of tech possibilities and find what makes sense for them. He encourages communities to start slow. It is better to have fewer types of technology performing well rather than use the entire playbook but execute poorly."

Read more at McKnight's Senior Living

Social Silver Surfers Featured on Survey Gizmo

Social Silver Surfers Featured on Survey Gizmo

Ben Foley of Survey Gizmo recently wrote a blog post detailing the methodology of Creating Results' national study, Social, Silver Surfers The study provides insights on the digital preferences of consumers age 40 and above and provides marketers with a better understanding of  how to better target to this demographic digitally.

"With SurveyGizmo, Creating Results is able to go beyond the cookie cutter marketing tactics used by most of our competitors in our industry. We’re able to take on extremely diverse client cases with a tailored approach every time, and that helps us to be systematic in collecting and working with data to inform our decisions."

Click here to read more about the role that Survey Gizmo has played in helping make Social, Silver Surfers a successful study which has led to eBooks, bylined articles, international news media coverage and more.

Melissa Caravella Joins Creating Results as VP of Client Services

Melissa Caravella Joins Creating Results as VP of Client Services

Senior Housing News recently covered Creating Results' hiring of content marketing expert Melissa Caravella as Vice President of Client Service.

"Creating Results, a Woodbridge, Virginia-based strategic marketing consultancy specializing in the senior demographic, has welcomed Melissa Caravella as vice president of client services.

Caravella brings 13 years of client service, project management and content development to Creating Results."

Click here for more information about the hiring.

Social, Silver Surfers Recognized by Advertising to Baby Boomers

Social, Silver Surfers Recognized by Advertising to Baby Boomers

International creative strategist, consultant, copywriter, columnist, author, and speaker Chuck Nyren gave a special shout out to Creating Results national study, Social, Silver Surfers on his blog, Advertising to Baby Boomers.

In the article, Nyren offers some pitfalls of social media advertising, but then singles out Social, Silver Surfers as a guide on how to do online marketing the right way.

Click here to see what Nyren had to say about the latest edition of our national study.

Creating Results Social, Silver Surfers National Study Cited in Forbes Article

Creating Results Social, Silver Surfers National Study Cited in Forbes Article

Insights from Creating Results national study, Social, Silver Surfers were published in the Forbes article, Why Senior Housing Prices are Impossible to Find by Rich Eisenberg:

“We’ve been doing studies of senior housing sites since 2010, and every year, people complain in significant percentages that the websites don’t reveal their prices,” said Erin Read, research director at Creating Results, a consulting firm specializing in the 50+ market. “It defies logic for me.”

In Creating Results’ new Social, Silver Surfers study, 68% of people who moved into senior housing in the last two year complained that prices aren’t revealed on the sites; 75 of respondents who helped others make such moves (caregivers, family members) had the same beef.

Creating Results Named One of the Top Blogs and Websites for Baby Boomers

Creating Results Named One of the Top Blogs and Websites for Baby Boomers

Creating Results was recently named one of the top 75 blogs and websites for baby boomers according to Feedspot. The website's portfolio of outstanding 55+ case studies, as well as insights from the Mature Marketing Matters blog were enough to secure Creating Results' place on the list of top baby boomer blogs.

The blogs were ranked on the following criteria:

  • Google ranking and Google search reputation
  • Influence and popularity on Facebook, Twitter and other social media sites
  • Quality and consistency of posts
  • Feedspot's editorial team and expert review

Click here to see the other blogs and websites that Feedspot named its list of Top 75 Baby Boomer Blogs.

Creating Results Wins Three National Mature Media Awards

Creating Results Wins Three National Mature Media Awards

Creating Results collected three National Mature Media Awards for their revolutionary work with senior living industry clients. The Mature Market Resource Center (MMRC) awarded Creating Results a bronze award in Marketing Communications for their execution of a Traditions of America direct mail piece, as well as in Web-Based & Mobile Resources for their work on a new Traditions of America website. Creating Results also received a merit award in Publications for a brochure created for Florida-based continuing care retirement community (CCRC) Lutheran Haven.

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