In 1993, Todd Harff was a VP of Marketing frustrated with hiring (and firing) marketing agencies that spent more time on "big ideas" than on meeting business goals. His wife, Judy, ran a successful boutique design agency. They got a big idea of their own: create a strategic marketing agency with a passion for customer service and a commitment to creating exceptional value for clients. And Creating Results was born.
Our agency has grown from a boutique firm to two offices. Our client list has grown, too, to include industry-leading continuing care retirement communities, travel destinations, financial and legal services providers and more.
To learn more about how we can help you, take a look at what we've done — how we've generated leads, driven traffic to websites and helped clients sell. Read a few blog posts and learn more about marketing to Baby Boomers, seniors and other mature consumers.
Or simply call 888-205-8899. We'd love the chance to learn more about your goals and how, perhaps, Creating Results can help you achieve them.
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.