As experts in generational marketing, we know a thing or two about how the story of one’s life is full of transitions and evolutions.
Our agency’s story began in 1993 when Todd Harff, a VP of marketing for a regional builder, got tired of hiring (and firing) marketing agencies that spent more time on “big ideas” than on business goals. With his wife Judy, a successful designer, they launched a big idea of their own:
A right-sized strategic marketing agency, staffed with talented leaders, dedicated to delighting clients and passionate about creating value for clients.
Creating Results has evolved since its birth more than two decades ago. After years of successfully supporting real estate clients, we took a great leap forward in the early 2000s, committing to an exclusive focus on marketing to baby boomers and seniors.
This 50+ marketing focus has given us the opportunity to partner with clients in senior living, travel, financial services and more.
Then, Creating Results evolved again in 2015 when Kimberly Hulett, a leader in senior living marketing and sales, joined the firm and in 2017 when she became President and our founders moved into advisory roles.
One thing never changes, no matter what the stage: a talented and experienced team generating leads, helping clients reach their marketing and sales goals.
What are your goals? To share your story with us, call 888-205-8899 or click on that large orange exclamation point below.
Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.
Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips on how you can successfully market your senior living products and services this holiday season.
The post How to Market to the Mature Consumer This Holiday Season appeared first on Creating Results.
Happy Monday! I know y’all were anticipating the most shared and most clicked articles from last week, but we decided to do something different. Saturday was freezing here in Virginia which had me thinking about where I’d want to live when I retire. I was thinking warm temperatures, delicious cuisine and relaxation. And so, the […]
The post Retirement Decisions: The Fear & the Best Place to Take the Plunge appeared first on Creating Results.
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either coddling or incomprehensible.
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations dedicated to serving and helping seniors thrive. While at the conference we shared some […]