As experts in generational marketing, we know a thing or two about how the story of one’s life is full of transitions and evolutions.
Our agency’s story began in 1993 when Todd Harff, a VP of marketing for a regional builder, got tired of hiring (and firing) marketing agencies that spent more time on “big ideas” than on business goals. With his wife Judy, a successful designer, they launched a big idea of their own:
A right-sized strategic marketing agency, staffed with talented leaders, dedicated to delighting clients and passionate about creating value for clients.
Creating Results has evolved since its birth more than two decades ago. After years of successfully supporting real estate clients, we took a great leap forward in the early 2000s, committing to an exclusive focus on marketing to baby boomers and seniors.
This 50+ marketing focus has given us the opportunity to partner with clients in senior living, travel, financial services and more.
Then, Creating Results evolved again in 2015 when Kimberly Hulett, a leader in senior living marketing and sales, joined the firm and in 2017 when she became President and our founders moved into advisory roles.
One thing never changes, no matter what the stage: a talented and experienced team generating leads, helping clients reach their marketing and sales goals.
What are your goals? To share your story with us, call 888-205-8899 or click on that large orange exclamation point below.
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.