As experts in generational marketing, we know a thing or two about how the story of one’s life is full of transitions and evolutions.
Our agency’s story began in 1993 when Todd Harff, a VP of marketing for a regional builder, got tired of hiring (and firing) marketing agencies that spent more time on “big ideas” than on business goals. With his wife Judy, a successful designer, they launched a big idea of their own:
A right-sized strategic marketing agency, staffed with talented leaders, dedicated to delighting clients and passionate about creating value for clients.
Creating Results has evolved since its birth more than two decades ago. After years of successfully supporting real estate clients, we took a great leap forward in the early 2000s, committing to an exclusive focus on marketing to baby boomers and seniors.
This 50+ marketing focus has given us the opportunity to partner with clients in senior living, travel, financial services and more.
Then, Creating Results evolved again in 2015 when Kimberly Hulett, a leader in senior living marketing and sales, joined the firm and in 2017 when she became President and our founders moved into advisory roles.
One thing never changes, no matter what the stage: a talented and experienced team generating leads, helping clients reach their marketing and sales goals.
What are your goals? To share your story with us, call 888-205-8899 or click on that large orange exclamation point below.
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of […]
Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference.
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies […]
The post 3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!) appeared first on Creating Results.
As a Certified Aging in Place Specialist (CAPS) and through my 10 years of working in the 55+ and Senior Living space, I’m constantly working with clients who are searching for the best way to aid the aging population. More and more older adults want to find ways to make their next move their last […]
The post 55+ and Senior Living: Embrace Aging in Place with Universal Design appeared first on Creating Results.