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Creating Results

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LeadingAge Rhode Island 2019

Get in the Driver's Seat at LeadingAge Rhode Island

Join us at the 2019 LeadingAge Rhode Island Trade Show and Conference to learn how you can map your prospect’s journey and enhance the consumer experience through journey mapping:

Session A-2 | Journey Mapping: How to Boost Census by Enhancing Your Customer Experience

March 22 | 8:15–10:15 a.m.

Presented By: Jessica Ruhle (Sales Specialist and Project Director) and Melissa Caravella (Vice President of Client Services)

During this session, you’ll learn:

  • How journey mapping is used in other industries and its implications for sales and marketing
  • A step-by-step process for mapping your prospect's journey to create an integrated multichannel buyer's path
  • Ways to apply journey map findings to improve the customer experience, increase ROI and shorten the sales cycle

Get a head start on journey mapping: complete the form on this page to download complimentary customer persona and journey map templates.

Journey Mapping the Customer Experience

Providing a roadmap that helps your prospects get to their destination is the first step in driving the consumer experience. But first, you must understand your prospect's purchase journey.

As seen in our session at the 2018 LeadingAge Annual Meeting & Expo:

  • Improve lead quality
  • Increase conversions
  • Increase ROI
  • Shorten the sales cycle
  • Increase referrals


Download Customer Persona and Journey Map Templates

Get a head start on journey mapping before the conference. Complete the form to download our templates and create your own customer persona and journey map.

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