Patrick has worked in progressively more strategic leadership roles in Sales & Marketing within the Senior Living and Care field since 2002. He has lead the development of online, offline and experiential marketing programs for new and existing senior communities - as well as managed the strategic marketing and communications for a large senior care system at a corporate level.
As Vice President at Creating Results, Patrick McShane collaborates with clients on developing effective, tailored and relevant marketing strategies that directly connect to sales and awareness goals. His recommendations are informed (not prescribed) by his 20+ years in sales and marketing roles, inside and out of the senior living field.
Patrick found his true passion for senior living at Masonic Health System of Massachusetts (MHS), as a Life Care Counselor for The Overlook Life Care Community. In 2003, he assumed the Marketing Director’s role and helped lead the team to achieve 90% pre-sales a full year before the community opened.
Then he earned a promotion to oversee the sales, external integrated marketing program as well as internal communications for MHS. For his work in this role, he was named one of Central Massachusetts “40 rising stars under 40” by Worcester Business Journal, as well as Marketing Director of the Year by RLS (a marketing, management and development consultant). His greatest accomplishment however, was leading the team to outperform sales goals by positive coaching and creating a collaborative culture where everyone contributed to success.
Patrick’s other executive-level positions have been for firms in the construction industry and a public relations agency serving the technology sector. Working in these diverse industries, he gained unique perspectives that benefit Creating Results’ clients who want to motivate mature consumers.
He has been a featured speaker at many local and national industry events on sales, marketing and leadership topics. Patrick has a Bachelor’s Degree in Marketing from Bentley University and a Master’s Degree in Journalism from Boston University.
Relationship based sales, new community positioning and fill, existing community turn-around and stabilization, lead generation and nurturing strategies, community engagement, team-building and organizational development.
Best advice ever heard:
Don’t get caught up worrying about money or status. If you wake up in the morning and look forward to the job you are going to do that day, you have picked the right career…as long as it offers decent health insurance. – My father, Gerard McShane, told me this often.
It’s in a city with rich history. I’m right in the middle of everything, walking distance, no driving. There’s great theater, restaurants, museums and a sports venue nearby. I slip into a Ruth’s Chris Steak House and sip my Woodford Reserve as I breathe in the aroma of the New York Strip as it’s being delivered to my table. Then, off in-the-distance, I hear the crisp shuffling of cards to begin a game of Texas Hold ‘Em.
“The only man who never makes a mistake is the man who never does anything.” This is a quote from Theodore Roosevelt that has been advice given to me and advice that I have given to others on numerous occasions throughout my life.
I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]
At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.
Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.
Every Monday, we recap the most engaging content from the previous week.
This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.
Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.
First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.
This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.