Patrick has worked in progressively more strategic leadership roles in Sales & Marketing within the Senior Living and Care field since 2002. He has lead the development of online, offline and experiential marketing programs for new and existing senior communities - as well as managed the strategic marketing and communications for a large senior care system at a corporate level.
As Vice President at Creating Results, Patrick McShane collaborates with clients on developing effective, tailored and relevant marketing strategies that directly connect to sales and awareness goals. His recommendations are informed (not prescribed) by his 20+ years in sales and marketing roles, inside and out of the senior living field.
Patrick found his true passion for senior living at Masonic Health System of Massachusetts (MHS), as a Life Care Counselor for The Overlook Life Care Community. In 2003, he assumed the Marketing Director’s role and helped lead the team to achieve 90% pre-sales a full year before the community opened.
Then he earned a promotion to oversee the sales, external integrated marketing program as well as internal communications for MHS. For his work in this role, he was named one of Central Massachusetts “40 rising stars under 40” by Worcester Business Journal, as well as Marketing Director of the Year by RLS (a marketing, management and development consultant). His greatest accomplishment however, was leading the team to outperform sales goals by positive coaching and creating a collaborative culture where everyone contributed to success.
Patrick’s other executive-level positions have been for firms in the construction industry and a public relations agency serving the technology sector. Working in these diverse industries, he gained unique perspectives that benefit Creating Results’ clients who want to motivate mature consumers.
He has been a featured speaker at many local and national industry events on sales, marketing and leadership topics. Patrick has a Bachelor’s Degree in Marketing from Bentley University and a Master’s Degree in Journalism from Boston University.
Relationship based sales, new community positioning and fill, existing community turn-around and stabilization, lead generation and nurturing strategies, community engagement, team-building and organizational development.
Best advice ever heard:
Don’t get caught up worrying about money or status. If you wake up in the morning and look forward to the job you are going to do that day, you have picked the right career…as long as it offers decent health insurance. – My father, Gerard McShane, told me this often.
It’s in a city with rich history. I’m right in the middle of everything, walking distance, no driving. There’s great theater, restaurants, museums and a sports venue nearby. I slip into a Ruth’s Chris Steak House and sip my Woodford Reserve as I breathe in the aroma of the New York Strip as it’s being delivered to my table. Then, off in-the-distance, I hear the crisp shuffling of cards to begin a game of Texas Hold ‘Em.
“The only man who never makes a mistake is the man who never does anything.” This is a quote from Theodore Roosevelt that has been advice given to me and advice that I have given to others on numerous occasions throughout my life.
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit providers and organizations who work […]
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Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
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Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.
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Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways from the show.
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