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Creating Results

everything mature consumers experience


Patrick McShane

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Patrick McShane

Patrick has worked in progressively more strategic leadership roles in Sales & Marketing within the Senior Living and Care field since 2002. He has lead the development of online, offline and experiential marketing programs for new and existing senior communities - as well as managed the strategic marketing and communications for a large senior care system at a corporate level.

As Vice President at Creating Results, Patrick McShane collaborates with clients on developing effective, tailored and relevant marketing strategies that directly connect to sales and awareness goals. His recommendations are informed (not prescribed) by his 20+ years in sales and marketing roles, inside and out of the senior living field.

Patrick found his true passion for senior living at Masonic Health System of Massachusetts (MHS), as a Life Care Counselor for The Overlook Life Care Community. In 2003, he assumed the Marketing Director’s role and helped lead the team to achieve 90% pre-sales a full year before the community opened.

Then he earned a promotion to oversee the sales, external integrated marketing program as well as internal communications for MHS. For his work in this role, he was named one of Central Massachusetts “40 rising stars under 40” by Worcester Business Journal, as well as Marketing Director of the Year by RLS (a marketing, management and development consultant). His greatest accomplishment however, was leading the team to outperform sales goals by positive coaching and creating a collaborative culture where everyone contributed to success.  
Patrick’s other executive-level positions have been for firms in the construction industry and a public relations agency serving the technology sector. Working in these diverse industries, he gained unique perspectives that benefit Creating Results’ clients who want to motivate mature consumers.

He has been a featured speaker at many local and national industry events on sales, marketing and leadership topics. Patrick has a Bachelor’s Degree in Marketing from Bentley University and a Master’s Degree in Journalism from Boston University.

Relationship based sales, new community positioning and fill, existing community turn-around and stabilization, lead generation and nurturing  strategies, community engagement, team-building and organizational development.

Best advice ever heard:
Don’t get caught up worrying about money or status.  If you wake up in the morning and look forward to the job you are going to do that day, you have picked the right career…as long as it offers decent health insurance.  – My father, Gerard McShane, told me this often.  

Ideal vacation:
It’s in a city with rich history.  I’m right in the middle of everything, walking distance, no driving.  There’s great theater, restaurants, museums and a sports venue nearby.  I slip into a Ruth’s Chris Steak House and sip my Woodford Reserve as I breathe in the aroma of the New York Strip as it’s being delivered to my table.  Then, off in-the-distance, I hear the crisp shuffling of cards to begin a game of Texas Hold ‘Em.  

Inspiring Wisdom:
“The only man who never makes a mistake is the man who never does anything.”  This is a quote from Theodore Roosevelt that has been advice given to me and advice that I have given to others on numerous occasions throughout my life.  


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.


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