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Creating Results

everything mature consumers experience

THE CREW

Patrick McShane

ON THE WEB
LinkedIn McShane
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E-MAIL
patrick@creatingresults.com

PHONE
703-494-7888 x704

Patrick McShane

Patrick has worked in progressively more strategic leadership roles in Sales & Marketing within the Senior Living and Care field since 2002. He has lead the development of online, offline and experiential marketing programs for new and existing senior communities - as well as managed the strategic marketing and communications for a large senior care system at a corporate level.

As Vice President at Creating Results, Patrick McShane collaborates with clients on developing effective, tailored and relevant marketing strategies that directly connect to sales and awareness goals. His recommendations are informed (not prescribed) by his 20+ years in sales and marketing roles, inside and out of the senior living field.

Patrick found his true passion for senior living at Masonic Health System of Massachusetts (MHS), as a Life Care Counselor for The Overlook Life Care Community. In 2003, he assumed the Marketing Director’s role and helped lead the team to achieve 90% pre-sales a full year before the community opened.

Then he earned a promotion to oversee the sales, external integrated marketing program as well as internal communications for MHS. For his work in this role, he was named one of Central Massachusetts “40 rising stars under 40” by Worcester Business Journal, as well as Marketing Director of the Year by RLS (a marketing, management and development consultant). His greatest accomplishment however, was leading the team to outperform sales goals by positive coaching and creating a collaborative culture where everyone contributed to success.  
Patrick’s other executive-level positions have been for firms in the construction industry and a public relations agency serving the technology sector. Working in these diverse industries, he gained unique perspectives that benefit Creating Results’ clients who want to motivate mature consumers.

He has been a featured speaker at many local and national industry events on sales, marketing and leadership topics. Patrick has a Bachelor’s Degree in Marketing from Bentley University and a Master’s Degree in Journalism from Boston University.

Expertise:
Relationship based sales, new community positioning and fill, existing community turn-around and stabilization, lead generation and nurturing  strategies, community engagement, team-building and organizational development.

Best advice ever heard:
Don’t get caught up worrying about money or status.  If you wake up in the morning and look forward to the job you are going to do that day, you have picked the right career…as long as it offers decent health insurance.  – My father, Gerard McShane, told me this often.  

Ideal vacation:
It’s in a city with rich history.  I’m right in the middle of everything, walking distance, no driving.  There’s great theater, restaurants, museums and a sports venue nearby.  I slip into a Ruth’s Chris Steak House and sip my Woodford Reserve as I breathe in the aroma of the New York Strip as it’s being delivered to my table.  Then, off in-the-distance, I hear the crisp shuffling of cards to begin a game of Texas Hold ‘Em.  

Inspiring Wisdom:
“The only man who never makes a mistake is the man who never does anything.”  This is a quote from Theodore Roosevelt that has been advice given to me and advice that I have given to others on numerous occasions throughout my life.  

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

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