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Creating Results

everything mature consumers experience

RESULTS CREATED

GlenRiddle Event

GlenRiddle Event

GlenRiddle captured media attention for their community opening in a three-week time frame with a press event that featured golfer Jim Furyk. The PR effort generated heavy television and print coverage; it also continued generating excitement and exposure through distribution of reprints to prospects and residents.

North Hill Displays

North Hill Displays

North Hill, a 28-year-old Continuing Care Retirement Community (CCRC) and leader in senior living in the Boston area, had launched a $100+ million renovation. Ongoing construction made it difficult for prospects to visualize the transformations and lifestyle to come, so the CCRC needed a space in which prospects could preview the new apartment product and community design.

Chestnut Inn Website

Chestnut Inn Website

By showcasing hotel improvements and amenities through lovely photography, elevating the visitor's experience, and offering easy, integrated online reservations, Chestnut Inn’s website overhaul better communicated the hotel’s position as a luxurious destination for travelers seeking elegance and simplicity.

EOS twenty-one Facebook

EOS twenty-one Facebook

EOS twenty-one leveraged Facebook campaigns to finely target its audience and monitor, revise and forecast spending in real-time, ensuring maximum return on investment.

Arora Hills Display

Arora Hills Display

Arora Hills, a planned community of 1,330 homes, differentiated itself in a competitive market with a Welcome Center design that emphasized a close connection to nature.

Arora Hills Event

Arora Hills Event

A corn maze attraction was developed as a fun, unique way to increase awareness, generate traffic and promote positive community relations for the planned community of Arora Hills.

Thames Edge Email

Thames Edge Email

DIGITAL MARKETING

For years Creating Results chorused “No purchased email lists!” Then an experiment for a small Independent Living community left us singing a new song.

Traditions of America Branding

Traditions of America Branding

BRANDING

They say change is never easy, but the reaction to Traditions of America’s new brand was immediate: customers, sales staff, residents, employees and influencers all gave it positive feedback and quickly embraced it.

Willow Valley Digital Marketing Campaign

Willow Valley Digital Marketing Campaign

DIGITAL  |  MARKETING

By amping up their digital marketing efforts with an emphasis on lead generation, Creating Results helped Willow Valley move beyond their focus on digital branding and awareness to increase their conversion rates.

North Hill Branding

North Hill Branding

BRAND IDENTITY

North Hill called upon Creating Results to reinvigorate its brand to counter local sentiment that it had become "stuffy" as a result of outdated messaging and imagery.

Sun Health Integrated Marketing

Sun Health Integrated Marketing

Sun Health Senior Living needed to create awareness that they offer much more than traditional hospital care while positioning their three distinctive Life Care Communities within the retirement living/CCRC market.

Traditions of America Events

Traditions of America Events

Facing a winter slowdown, this homebuilder was looking for new ways to bring in leads and motivate existing prospects to purchase at one of their five new 55+ communities in Pennsylvania.

North Hill Direct Marketing

North Hill Direct Marketing

MARKETING  |  DIRECT MAIL

With the help of Creating Results, they had developed a large database of interested leads and were looking for new ways to move top prospects further down the purchase funnel.

Fairing Way Marketing

Fairing Way Marketing

MARKETING  | DIRECT MAIL

Creating Results was hired to generate excitement and bring in sales among active adults by shifting perceptions that the community was providing only senior housing and nursing care.

Traditions of America Remarketing

Traditions of America Remarketing

DIGITAL  |  REMARKETING

Traditions of America is Pennsylvania’s leading 55+ retirement community developer. With eight communities across the state, and plans for more in the future, their success requires continual nurturing of established leads while simultaneously acquiring quality new leads.

Quinn’s Goldsmith Marketing

Quinn’s Goldsmith Marketing

MARKETING  |  PRINT COLLATERAL

This jeweler needed a champion marketing piece to capture the essence of their personal, luxury customer experience to appeal to a more affluent client.

North Hill Email

North Hill Email

DIGITAL  |  EMAIL MARKETING

Interested in establishing an avenue for ongoing engagement with prospects to foster a greater level of awareness to help move down the purchase funnel, the client desired to grow their prospect list and drive sales.

North Hill Website

North Hill Website

DIGITAL  |  WEBSITE

North Hill, a Boston-area Continuing Care Retirement Community (CCRC), needed a new campaign to attract newer, younger retirees. 

Discover Prince William & Manassas Web

Discover Prince William & Manassas Web

DIGITAL  |  WEBSITE

A Virginia CVB needed a website to serve as a hub for events occurring over 5 years in commemoration of the 150th Anniversary of the Civil War and for promoting the region itself as a destination.

Orion Residential Social Media

Orion Residential Social Media

DIGITAL  |  SOCIAL MEDIA

Aiming to target the young professionals market, this property leasing company needed help determining which platform(s) would generate the most positive response for their initial social media push.

North Hill Event

North Hill Event

EVENT

After investing more than $100 million in a complete campus renovation, retirement community North Hill needed to get the "word out," attract new leads and motivate prospects through the purchase funnel.

Central Parke Branding

Central Parke Branding

BRANDING  |  INTEGRATED MARKETING

Central Parke, which operates 55+ Resort Communities, hired Creating Results to build a corporate brand aimed at positioning them as the Mid-Atlantic's preeminent developer of age-qualified communities. 

Kaine Homes Branding

Kaine Homes Branding

BRANDING  |  PRINT ADVERTISING

Kaine Communities engaged Creating Results to develop a new brand image to reposition them in the market to target luxury buyers.

Westminster at Lake Ridge Advertising

Westminster at Lake Ridge Advertising

PRINT ADVERTISING

With plans to expand its facility, and a goal of 98% of capacity in their independent living cottages and apartments, Westminster at Lake Ridge hired Creating Results to help increase their lead list and build brand awareness.

Ocean House Event

Ocean House Event

A community development project facing a contentious permitting process and local opposition needed help generating community support. 

North Hill Marketing

North Hill Marketing

North Hill, a Boston-area CCRC, needed a means for telling Seniors about their new True North project and communicating its value for residents of the North Hill community.

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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