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Creating Results

everything mature consumers experience

Creating Results

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  • ABOUT CR Creating Results is a full-service strategic marketing, public relations and advertising agency. Woman-owned small business.
  • Advertising Our clients benefit from our individually crafted and impactful ideas. Learn more about how we create advertising to create the results you need from baby boomers and seniors.
  • Allison Dongoski Marketing
    Programs Manager
  • Amanda Combs Director of Marketing Strategies
  • Beth Mickey Senior Client Services Director
  • Blog
  • Branding & Identity To get the most out of every marketing dollar you spend, Creating Results will make sure you start with a strong brand image and then stay true to it.
  • Careers
  • Careers
  • Client Creating Results' portfolio of award winning boomers marketing and seniors marketing, sorted by client. How can we help YOU create results?
  • Client Login
  • Clients
  • Contact Creating Results is a full-service strategic marketing, public relations and advertising agency with more than 15 years of experience. Our expertise is motivating mature 40+ consumers, including Baby Boomers, Silent (Ike) Generation and Gen X.
  • Contact
  • CR in the Community CR in the Community was established to support one of Creating Results’ Core Values: We value our place in the greater community and market only products and services that enhance the quality of life. We invest time and money to help improve the community as a whole.
  • Digital Services We design, host and maintain sites that baby boomer/senior prospects and customers will want to visit and find easy to navigate. And if they can get where they want to go, they’ll get to “buy” faster.
  • Erin Read Director, Strategic Planning
  • Generations Awards for Excellence in Marketing to Seniors Award winning mature marketing projects.
  • Homebuyer Desires Kathy East looks at a National Association of Home Builders (NAHB) study on "what new home buyers really want" -- and offers actionable ideas for 55+ builders.
  • Homebuyer Dislikes Todd Harff looks at a National Association of Home Builders (NAHB) study capturing the desires and dislikes of home buyers and shares insights for how to strategically (and successfully) position your communities.
  • Industry
  • Industry Case studies and portfolio of results-driven marketing projects, sorted by industry. Creating Results' boomers / seniors marketing programs effectively drive demand for lifestyle products and services.
  • Insights
  • Integrated Marketing In order to deliver the best results with Baby Boomers and Seniors, Creating Results develops and implements INTEGRATED marketing programs that affect "everything mature consumers experience."
  • Isabella Medina Director of Accounting
  • Jessica Ruhle Client Services Director
  • Judy Harff Co-Founder
  • Kelcey Hinton Media Marketing Associate
  • Kevin Williams Marketing
  • Kimberly Hulett President
  • Marketing Integration How do we create results for clients in senior living, 55+ housing, travel, financial services and beyond? Through integrated marketing programs that address "everything mature consumers experience."
  • Marketing Services From logos and corporate communication, to brochures and direct mail, we make sure each element of your marketing program builds on the others. Market research and strategic planning provide the foundation of our marketing plans. Our clients benefit from our understanding of the 40+ affluent consumer and years of experience.
  • Martha Schultz Art Director
  • Meet the Crew
  • Mike Stakem Director of Creative Services
  • Motivating baby boomers and seniors with relevant, strategic solutions.
  • News
  • News
  • Now Seeking: Account Executive/Client Service Director with Senior Living Sales Experience Job Opening / Career Opportunity: Seeking an entrepreneurial, strategic senior living sales and marketing leader.
  • Patrick McShane Vice President
  • Privacy
  • Public Relations Telling the Right Stories, to the Right People, at the Right Time … this is the Creating Results approach to public relations. Find out how we can help you with a proactive public relations program, the most cost-effective method for creating interest in the short term as well as for building brand over a longer period.
  • Results Created
  • Signage & Displays We design displays, signage, multi-media and the entire sales environment to make sure everything your mature consumers experience leaves a lasting impression.
  • Solution
  • Solution Case studies and portfolio of results-driven programs, sorted by marketing solutions or service. Creating Results is a full service marketing agency that motivates boomers / seniors via "everything mature consumers experience."
  • Strategic Solutions A creative ad might get you noticed, but in order to gain (and hold) a competitive edge, a comprehensive and strategic approach to marketing is needed. The strategic marketing solutions offered by Creating Results include: Branding, Marketing, Digital, Public Relations, Displays / Signage, Advertising and Speaking/Training.
  • Todd Harff Co-Founder
  • Top 10 Take-Aways from IBS 2010 Real estate marketing insights for builders of active adult / 50 plus housing from the 2010 International Builders Show.
  • What We Do Creating Results is a full-service strategic marketing agency that drives demand for lifestyle-oriented products and services. As experts in targeting and motivating mature consumers (40+), we understand what makes the more affluent members of the Gen X, Baby Boom and Silent Generations leap into action.
  • Who We Are
  • Who We Are


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 4_24_17

    I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and I thought. So here I […]

    The post Remodeling Trends; Older Single Women appeared first on Creating Results.

  • 4_17_17

    At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.

    Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.

    The post Retirement Changes … Is there an app for that? appeared first on Creating Results.

  • 4_10_17

    Every Monday, we recap the most engaging content from the previous week.

    This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has become digital.

    The post Me Generation, or Media Generations? appeared first on Creating Results.

  • 4_3_17

    Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

    First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at mobile marketing as it relates to what MarketingSherpa found were the most disliked advertising avenues.


    This past week I was thrilled to join the Mid-Atlantic 55+ Housing Council to share opportunities and insights for marketing 55+ communities to the mature consumer. I always learn so much when I join the council, and this event was no exception.

    The post The Good and Bad Of Mobile Marketing appeared first on Creating Results.


Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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