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Creating Results

everything mature consumers experience

Social, Silver Surfers

HOW, WHEN and WHERE to Attract Boomers and Seniors Through Digital & Social Media Marketing

2010

Creating Results surveyed hundreds of 40+ American consumers (Gen X, Baby Boomers and Silent Generation members) to find out what turns them on — and what turns them off — when they visit websites, and how they feel about digital marketing and social media.

CLICK HERE to download this FREE 50-page eBook with action items for digital marketers.

2013

A Kindle eBook, showing trends in aptitude and attitude over the past three years.

Includes detailed findings from 800+ surveys of baby boomers and seniors, with charts and action steps to improve your digital marketing efforts. Special chapter on how older homebuyers use the web in their move decision.

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CLICK HERE for Methodology and Selected Charts.

2016

To keep pace with the changes in the digital world and how consumers attitudes are changing over time, Creating Results has launched the Third Edition of Social, Silver Surfers.

The ongoing national study (the only one of its kind) and related eBooks give organizations insights that can help improve the ROI of your marketing.

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