Bring new insights into mature consumers to your company, organization or association. Energize your team. Get the tools to build better relationships with prospects and customers, thanks to a better understanding of Baby Boomers and beyond.
. He is an expert in marketing to baby boomers and 50+ consumersand Creating Results team members are available to share their expertise – at seminars, conferences or in private consultation or training sessions.
Topics relate to understanding and marketing to the 40+ adult, multi-generational marketing, active adult housing, senior living and more. Sample titles include:
If your business desires to grow, start by increasing your effectiveness with those who hold the power of the purse: mature consumers.
Phone: 401-289-2500 x 705
For more information, or to book a member of the Creating Results team, please contact us today.
“A special Shout Out to Todd Harff for his Webinar yesterday. I don't know how many of you were lucky enough to attend, but it was extraordinarily well researched and extremely interesting. Best of all, there was NEW INFORMATION and INSIGHTS I've never heard before on how the mature market reacts to imagery in surprisingly segmented ways.”
~ Mike Meyers, Director of Fundom, Third Gear
“The presentation was very valuable for me. Speaker Todd Harff of Creating Results was very entertaining as well as informative. He knows how to present the important concepts that are helpful to every business.”
~ Ruth Gordon, Owner, CORE Personal Training and Pilates, Inc.
Every Monday we review our most engaging and shared articles from the previous week. First up this week, more seniors than ever are using their mobile devices to access the news. Our second synopsis shows how industry leaders, experts and providers are coming together to fight ageism. Most Shared: Seniors Enjoy News At Their Fingertips According to McKnightsSeniorLiving.com, […]
Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]
The post Why Marketers Should Focus on Baby Boomers & Their Technology Usage appeared first on Creating Results.
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]
When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"
I'm a creative person so I like cool.
But I like results even more.
What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.
That said, there are two "trends" I think are relevant to our older adult targets.
The post Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online appeared first on Creating Results.