Bring new insights into mature consumers to your company, organization or association. Energize your team. Get the tools to build better relationships with prospects and customers, thanks to a better understanding of Baby Boomers and beyond.
. He is an expert in marketing to baby boomers and 50+ consumersand Creating Results team members are available to share their expertise – at seminars, conferences or in private consultation or training sessions.
Topics relate to understanding and marketing to the 40+ adult, multi-generational marketing, active adult housing, senior living and more. Sample titles include:
If your business desires to grow, start by increasing your effectiveness with those who hold the power of the purse: mature consumers.
Phone: 401-289-2500 x 705
For more information, or to book a member of the Creating Results team, please contact us today.
“A special Shout Out to Todd Harff for his Webinar yesterday. I don't know how many of you were lucky enough to attend, but it was extraordinarily well researched and extremely interesting. Best of all, there was NEW INFORMATION and INSIGHTS I've never heard before on how the mature market reacts to imagery in surprisingly segmented ways.”
~ Mike Meyers, Director of Fundom, Third Gear
“The presentation was very valuable for me. Speaker Todd Harff of Creating Results was very entertaining as well as informative. He knows how to present the important concepts that are helpful to every business.”
~ Ruth Gordon, Owner, CORE Personal Training and Pilates, Inc.
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.