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Creating Results

everything mature consumers experience

Speaking / Training

Dynamic, Tailored Presentations to Help Your Organization Reach Its Goals

Bring new insights into mature consumers to your company, organization or association. Energize your team. Get the tools to build better relationships with prospects and customers, thanks to a better understanding of Baby Boomers and beyond.

Todd Harff is an expert in marketing to baby boomers and 50+ consumers. He and Creating Results team members are available to share their expertise – at seminars, conferences or in private consultation or training sessions.

Topics relate to understanding and marketing to the 40+ adult, multi-generational marketing, active adult housing, senior living and more. Sample titles include:

  • Social, Silver Surfers: Attitudes of Baby Boomers and Beyond Towards Webites and Social Media
  • Traveling through the Ages: The Power of Generational Marketing
  • Social Media for Retirement Communities
  • The Future of 50+ Housing
  • 50 Ways to Engage the 50+ Consumer Online
  • Developing an Effective and Integrated Mature Marketing Plan

If your business desires to grow, start by increasing your effectiveness with those who hold the power of the purse:  mature consumers.

Featured Speakers at:

Speaking/Consulting Contact:
Erin Read
Email: erin@creatingresults.com
Phone: 401-289-2500 x 705

For more information, or to book a member of the Creating Results team, please contact us today.

Praise:

“A special Shout Out to Todd Harff for his Webinar yesterday. I don't know how many of you were lucky enough to attend, but it was extraordinarily well researched and extremely interesting.  Best of all, there was NEW INFORMATION and INSIGHTS I've never heard before on how the mature market reacts to imagery in surprisingly segmented ways.”

~  Mike Meyers, Director of Fundom, Third Gear

“The presentation was very valuable for me. Speaker Todd Harff of Creating Results was very entertaining as well as informative. He knows how to present the important concepts that are helpful to every business.”

~ Ruth Gordon, Owner, CORE Personal Training and Pilates, Inc.

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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