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Creating Results

everything mature consumers experience

Speaking / Training

Dynamic, Tailored Presentations to Help Your Organization Reach Its Goals

Bring new insights into mature consumers to your company, organization or association. Energize your team. Get the tools to build better relationships with prospects and customers, thanks to a better understanding of Baby Boomers and beyond.

Todd Harff is an expert in marketing to baby boomers and 50+ consumers. He and Creating Results team members are available to share their expertise – at seminars, conferences or in private consultation or training sessions.

Topics relate to understanding and marketing to the 40+ adult, multi-generational marketing, active adult housing, senior living and more. Sample titles include:

  • Social, Silver Surfers: Attitudes of Baby Boomers and Beyond Towards Webites and Social Media
  • Traveling through the Ages: The Power of Generational Marketing
  • Social Media for Retirement Communities
  • The Future of 50+ Housing
  • 50 Ways to Engage the 50+ Consumer Online
  • Developing an Effective and Integrated Mature Marketing Plan

If your business desires to grow, start by increasing your effectiveness with those who hold the power of the purse:  mature consumers.

Featured Speakers at:

Speaking/Consulting Contact:
Erin Read
Email: erin@creatingresults.com
Phone: 401-289-2500 x 705

For more information, or to book a member of the Creating Results team, please contact us today.


“A special Shout Out to Todd Harff for his Webinar yesterday. I don't know how many of you were lucky enough to attend, but it was extraordinarily well researched and extremely interesting.  Best of all, there was NEW INFORMATION and INSIGHTS I've never heard before on how the mature market reacts to imagery in surprisingly segmented ways.”

~  Mike Meyers, Director of Fundom, Third Gear

“The presentation was very valuable for me. Speaker Todd Harff of Creating Results was very entertaining as well as informative. He knows how to present the important concepts that are helpful to every business.”

~ Ruth Gordon, Owner, CORE Personal Training and Pilates, Inc.


As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.


Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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