A creative ad might get you noticed, but in order to gain (and hold) a competitive edge, a comprehensive and strategic approach to marketing is needed. Your message must be relevant to your customer; and in every way you communicate with your customer, the message must be consistent.
Creating Results understands your 40+ customers. We've invested years in studying the more affluent consumers of the Gen X, Boomer and Silent Generations, to better understand what urges them to leap into action.
Our experience helps us know what is relevant and exciting to your customers, what will help them fall in love with what you’re selling. We will help you develop a powerful message. Then we’ll deliver it right to your prospects.
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.