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Creating Results

everything mature consumers experience

Strategic Solutions

Everything Mature Consumers Experience

A creative ad might get you noticed, but in order to gain (and hold) a competitive edge, a comprehensive and strategic approach to marketing is needed. Your message must be relevant to your customer; and in every way you communicate with your customer, the message must be consistent. 

Creating Results understands your 40+ customers. We've invested years in studying the more affluent consumers of the Gen X, Boomer and Silent Generations, to better understand what urges them to leap into action. 

Our experience helps us know what is relevant and exciting to your customers, what will help them fall in love with what you’re selling. We will help you develop a powerful message. Then we’ll deliver it right to your prospects.

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Finger on car radio

    Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]

    The post Radio Is Still A Star appeared first on Creating Results.

  • Middle-Ages owman looking tathe words "senior," Elderly" and "Mature"

    Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

    While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.

    The post Four Ways to Attract Younger Seniors appeared first on Creating Results.

  • Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.

    The post 5 Must-Haves for a Successful Sales Center appeared first on Creating Results.

  • Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

    The post Roundup: Getting Social with Baby Boomers appeared first on Creating Results.

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(AKA "worthwhile stuff to help you create better results")

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