703-494-7888, ext. 734
Susan has over 10 years of experience in many aspects of client services. Just prior to joining Creating Results she served as director of a government contract tasked with running a national clearinghouse supporting 200+ stakeholders across the United States. In that role she was responsible for managing budgets, defining workflow strategy and reporting meaningful metrics. She also has worked as a fundraiser and event planner serving both political and nonprofit clients.
Susan supports our clients in achieving their goals through the implementation of strategic marketing campaigns. As a Marketing Coordinator, she particularly enjoys tracking metrics and using data to ensure that both Creating Results’ and clients’ efforts are being maximized to optimize their resources and efficiencies to positively impact sales and revenue goals.
Susan discovered her passion for marketing through coursework in the MBA program she is enrolled in at Johns Hopkins University. She expects to complete her degree in May 2019 with a dual concentration in Marketing and Management. She already is leveraging her classroom learnings to enhance the work she executes for our clients. She also holds a B.A. in International Affairs with a concentration in Europe from The George Washington University.
Outside of work Susan enjoys spending time with her husband and dog, working on DIY projects around her house, lifting weights, watching Jeopardy and playing trivia games.
Expertise: Strategic Planning, Program Management, Client Relations, Data Analysis, Identifying Synergies
Ideal Vacation: Somewhere with water, sunshine, friends and family, a mountain of good books to read and local restaurants and breweries to explore.
Best Advice: “There are no secrets to success: don’t waste time looking for them. Success is the result of perfection, hard work, learning from failure and persistence.” Colin Powell
Inspiring Wisdom: “Forget conventionalisms; forget what the world thinks of you stepping out of your place; think your best thoughts, speak your best words, work your best works, looking to your own conscience for approval.” Susan B. Anthony
Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers happy.
Thankfully, there are many ways for you to maximize your ROI. Let’s take a look at some simple steps marketers should be taking in order to get the most value out of their campaigns.
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of […]
Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference.
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies […]
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