703-494-7888, ext. 734
Susan has over 10 years of experience in many aspects of client services. Just prior to joining Creating Results she served as director of a government contract tasked with running a national clearinghouse supporting 200+ stakeholders across the United States. In that role she was responsible for managing budgets, defining workflow strategy and reporting meaningful metrics. She also has worked as a fundraiser and event planner serving both political and nonprofit clients.
Susan supports our clients in achieving their goals through the implementation of strategic marketing campaigns. As a Marketing Coordinator, she particularly enjoys tracking metrics and using data to ensure that both Creating Results’ and clients’ efforts are being maximized to optimize their resources and efficiencies to positively impact sales and revenue goals.
Susan discovered her passion for marketing through coursework in the MBA program she is enrolled in at Johns Hopkins University. She expects to complete her degree in May 2019 with a dual concentration in Marketing and Management. She already is leveraging her classroom learnings to enhance the work she executes for our clients. She also holds a B.A. in International Affairs with a concentration in Europe from The George Washington University.
Outside of work Susan enjoys spending time with her husband and dog, working on DIY projects around her house, lifting weights, watching Jeopardy and playing trivia games.
Expertise: Strategic Planning, Program Management, Client Relations, Data Analysis, Identifying Synergies
Ideal Vacation: Somewhere with water, sunshine, friends and family, a mountain of good books to read and local restaurants and breweries to explore.
Best Advice: “There are no secrets to success: don’t waste time looking for them. Success is the result of perfection, hard work, learning from failure and persistence.” Colin Powell
Inspiring Wisdom: “Forget conventionalisms; forget what the world thinks of you stepping out of your place; think your best thoughts, speak your best words, work your best works, looking to your own conscience for approval.” Susan B. Anthony
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit providers and organizations who work […]
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Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
The post Voice-Activated Technology and 55+ and Senior Living Communities appeared first on Creating Results.
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.
The post Roundup: CCRCs Trying Out Approaches to Attract Seniors appeared first on Creating Results.
Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways from the show.
The post Small State, Big Ideas; Learnings from LeadingAge RI appeared first on Creating Results.