703-494-7888, ext. 734
Susan has over 10 years of experience in many aspects of client services. Just prior to joining Creating Results she served as director of a government contract tasked with running a national clearinghouse supporting 200+ stakeholders across the United States. In that role she was responsible for managing budgets, defining workflow strategy and reporting meaningful metrics. She also has worked as a fundraiser and event planner serving both political and nonprofit clients.
Susan supports our clients in achieving their goals through the implementation of strategic marketing campaigns. As a Marketing Coordinator, she particularly enjoys tracking metrics and using data to ensure that both Creating Results’ and clients’ efforts are being maximized to optimize their resources and efficiencies to positively impact sales and revenue goals.
Susan discovered her passion for marketing through coursework in the MBA program she is enrolled in at Johns Hopkins University. She expects to complete her degree in May 2019 with a dual concentration in Marketing and Management. She already is leveraging her classroom learnings to enhance the work she executes for our clients. She also holds a B.A. in International Affairs with a concentration in Europe from The George Washington University.
Outside of work Susan enjoys spending time with her husband and dog, working on DIY projects around her house, lifting weights, watching Jeopardy and playing trivia games.
Expertise: Strategic Planning, Program Management, Client Relations, Data Analysis, Identifying Synergies
Ideal Vacation: Somewhere with water, sunshine, friends and family, a mountain of good books to read and local restaurants and breweries to explore.
Best Advice: “There are no secrets to success: don’t waste time looking for them. Success is the result of perfection, hard work, learning from failure and persistence.” Colin Powell
Inspiring Wisdom: “Forget conventionalisms; forget what the world thinks of you stepping out of your place; think your best thoughts, speak your best words, work your best works, looking to your own conscience for approval.” Susan B. Anthony
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.