703-494-7888, ext. 734
Susan has over 10 years of experience in many aspects of client services. Just prior to joining Creating Results she served as director of a government contract tasked with running a national clearinghouse supporting 200+ stakeholders across the United States. In that role she was responsible for managing budgets, defining workflow strategy and reporting meaningful metrics. She also has worked as a fundraiser and event planner serving both political and nonprofit clients.
Susan supports our clients in achieving their goals through the implementation of strategic marketing campaigns. As a Marketing Coordinator, she particularly enjoys tracking metrics and using data to ensure that both Creating Results’ and clients’ efforts are being maximized to optimize their resources and efficiencies to positively impact sales and revenue goals.
Susan discovered her passion for marketing through coursework in the MBA program she is enrolled in at Johns Hopkins University. She expects to complete her degree in May 2019 with a dual concentration in Marketing and Management. She already is leveraging her classroom learnings to enhance the work she executes for our clients. She also holds a B.A. in International Affairs with a concentration in Europe from The George Washington University.
Outside of work Susan enjoys spending time with her husband and dog, working on DIY projects around her house, lifting weights, watching Jeopardy and playing trivia games.
Expertise: Strategic Planning, Program Management, Client Relations, Data Analysis, Identifying Synergies
Ideal Vacation: Somewhere with water, sunshine, friends and family, a mountain of good books to read and local restaurants and breweries to explore.
Best Advice: “There are no secrets to success: don’t waste time looking for them. Success is the result of perfection, hard work, learning from failure and persistence.” Colin Powell
Inspiring Wisdom: “Forget conventionalisms; forget what the world thinks of you stepping out of your place; think your best thoughts, speak your best words, work your best works, looking to your own conscience for approval.” Susan B. Anthony
Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and challenges that investors and developers face when undertaking such a project.
The post Roundup: The Growing Popularity of Mixed-Use Developments appeared first on Creating Results.
When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light and reflections, and more around […]
The post Blue Sky Marketing: Market Research and Why Timing Is Everything appeared first on Creating Results.
Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has made changes to how advertisers can target users. Detailed Facebook […]
Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a theme that was discussed throughout […]