703-494-7888, ext. 734
Susan has over 10 years of experience in many aspects of client services. Just prior to joining Creating Results she served as director of a government contract tasked with running a national clearinghouse supporting 200+ stakeholders across the United States. In that role she was responsible for managing budgets, defining workflow strategy and reporting meaningful metrics. She also has worked as a fundraiser and event planner serving both political and nonprofit clients.
Susan supports our clients in achieving their goals through the implementation of strategic marketing campaigns. As a Marketing Coordinator, she particularly enjoys tracking metrics and using data to ensure that both Creating Results’ and clients’ efforts are being maximized to optimize their resources and efficiencies to positively impact sales and revenue goals.
Susan discovered her passion for marketing through coursework in the MBA program she is enrolled in at Johns Hopkins University. She expects to complete her degree in May 2019 with a dual concentration in Marketing and Management. She already is leveraging her classroom learnings to enhance the work she executes for our clients. She also holds a B.A. in International Affairs with a concentration in Europe from The George Washington University.
Outside of work Susan enjoys spending time with her husband and dog, working on DIY projects around her house, lifting weights, watching Jeopardy and playing trivia games.
Expertise: Strategic Planning, Program Management, Client Relations, Data Analysis, Identifying Synergies
Ideal Vacation: Somewhere with water, sunshine, friends and family, a mountain of good books to read and local restaurants and breweries to explore.
Best Advice: “There are no secrets to success: don’t waste time looking for them. Success is the result of perfection, hard work, learning from failure and persistence.” Colin Powell
Inspiring Wisdom: “Forget conventionalisms; forget what the world thinks of you stepping out of your place; think your best thoughts, speak your best words, work your best works, looking to your own conscience for approval.” Susan B. Anthony
When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.
It’s important to remember that not all leads are created equally. In the high-tech world we’re living in, chances are many of your leads are coming in digitally. These leads require more nurturing through the stages the sales funnel compared to leads coming through more direct means, such as a referral source.
The post Four Steps for Developing an Effective Campaign Strategy appeared first on Creating Results.
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a […]
The post Facebook’s New Algorithm & How It Impacts Your Community appeared first on Creating Results.
Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my […]
The post Lunch & Learn Webinar – If You Build It They Will Come appeared first on Creating Results.
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.
The post Roundup: Insights from Retail Brands on Marketing to Baby Boomers appeared first on Creating Results.