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Creating Results

everything mature consumers experience

THE CREW

Todd Harff

ON THE WEB
harff
ToddHarff

E-MAIL
todd@creatingresults.com

PHONE
401-289-2500, ext 713

Todd Harff

After more than two decades of growing Creating Results into an internationally respected mature marketing agency, Co-Founder and former President Todd Harff serves in an organizational advisory role and provides thought leadership to the agency.

A respected writer and featured speaker about marketing to Baby Boomers and seniors, Todd brings a unique and powerful perspective to help clients achieve results.  He combines market insight, creative solutions, pragmatic business knowledge and exceptional project management to produce actionable and profitable marketing solutions.

In addition to his work with clients, Todd is a frequent contributor to industry publications. Todd has addressed regional and national conferences on a variety of topics related to marketing, advertising, website design, social media and public relations.

Before becoming a marketing consultant and the President of Creating Results from 1996 to 2017, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies.  Earlier in his career, he was the Director of Sales and Marketing for a division of Ryland Homes.  Todd also has worked in London's financial district for Marsh & McLennan. He started his career racing and captaining private yachts.

Todd holds a B.A. degree from Colgate University and graduated cum laude.  He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.

Expertise:
Active Adults, Branding, Marketing Strategy, Business Strategy, Lifestyle Marketing.

Best advice ever heard:
You aren’t learning anything when you’re talking.

Ideal vacation:
Sailing around the world with my family.

Inspiring wisdom:
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
— Winston Churchill

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

    SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

    Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have given consumers more choice than ever before, which is actually a risk to providers.

    Why?

    The average consumer can not only choose your competitors, he/she can choose not to use the service at all. (Most American consumers do not have enough cash to purchase care on their own, so they’ll stop using healthcare and/or default on medical bills.)

    To stay relevant regardless of whatever curve ball the healthcare game may pitch next, Orlikoff encouraged attendees to focus on four strategies:

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III appeared first on Creating Results.

  • It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

    First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

    The post Tips for Improving Your Facebook Marketing appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    SESSION: “The One and the Nine: Building Teams and Organizations that Win”

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II appeared first on Creating Results.

  • General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

    We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

    Now, we’ll shift to a round-up of ideas that stuck with our team after the lights came back on in the main hall and attendees dove into the nitty-gritty of breakout classes.

    “What Reality Are You Creating for Yourself?”
    SPEAKER: Isaac Lidsky, child actor, tech entrepreneur, Supreme Court law clerk and thought-leader

    The post LeadingAge PA Outtakes – Specific Ideas from General Sessions appeared first on Creating Results.

NEWSLETTER SIGNUP

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(AKA "worthwhile stuff to help you create better results")

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