After more than two decades of growing Creating Results into an internationally respected mature marketing agency, Co-Founder and former President Todd Harff serves in an organizational advisory role and provides thought leadership to the agency.
A respected writer and featured speaker about marketing to Baby Boomers and seniors, Todd brings a unique and powerful perspective to help clients achieve results. He combines market insight, creative solutions, pragmatic business knowledge and exceptional project management to produce actionable and profitable marketing solutions.
In addition to his work with clients, Todd is a frequent contributor to industry publications. Todd has addressed regional and national conferences on a variety of topics related to marketing, advertising, website design, social media and public relations.
Before becoming a marketing consultant and the President of Creating Results from 1996 to 2017, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies. Earlier in his career, he was the Director of Sales and Marketing for a division of Ryland Homes. Todd also has worked in London's financial district for Marsh & McLennan. He started his career racing and captaining private yachts.
Todd holds a B.A. degree from Colgate University and graduated cum laude. He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.
Active Adults, Branding, Marketing Strategy, Business Strategy, Lifestyle Marketing.
Best advice ever heard:
You aren’t learning anything when you’re talking.
Sailing around the world with my family.
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
— Winston Churchill
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.