After more than two decades of growing Creating Results into an internationally respected mature marketing agency, Co-Founder and former President Todd Harff serves in an organizational advisory role and provides thought leadership to the agency.
A respected writer and featured speaker about marketing to Baby Boomers and seniors, Todd brings a unique and powerful perspective to help clients achieve results. He combines market insight, creative solutions, pragmatic business knowledge and exceptional project management to produce actionable and profitable marketing solutions.
In addition to his work with clients, Todd is a frequent contributor to industry publications. Todd has addressed regional and national conferences on a variety of topics related to marketing, advertising, website design, social media and public relations.
Before becoming a marketing consultant and the President of Creating Results from 1996 to 2017, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies. Earlier in his career, he was the Director of Sales and Marketing for a division of Ryland Homes. Todd also has worked in London's financial district for Marsh & McLennan. He started his career racing and captaining private yachts.
Todd holds a B.A. degree from Colgate University and graduated cum laude. He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.
Active Adults, Branding, Marketing Strategy, Business Strategy, Lifestyle Marketing.
Best advice ever heard:
You aren’t learning anything when you’re talking.
Sailing around the world with my family.
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
— Winston Churchill
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit providers and organizations who work […]
The post Life on Purpose – LeadingAge Maryland Conference Kick Off appeared first on Creating Results.
Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
The post Voice-Activated Technology and 55+ and Senior Living Communities appeared first on Creating Results.
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.
The post Roundup: CCRCs Trying Out Approaches to Attract Seniors appeared first on Creating Results.
Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways from the show.
The post Small State, Big Ideas; Learnings from LeadingAge RI appeared first on Creating Results.