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Creating Results

everything mature consumers experience

THE CREW

Todd Harff

ON THE WEB
harff
ToddHarff

E-MAIL
todd@creatingresults.com

PHONE
401-289-2500, ext 713

Todd Harff

After more than two decades of growing Creating Results into an internationally respected mature marketing agency, Co-Founder and former President Todd Harff serves in an organizational advisory role and provides thought leadership to the agency.

A respected writer and featured speaker about marketing to Baby Boomers and seniors, Todd brings a unique and powerful perspective to help clients achieve results.  He combines market insight, creative solutions, pragmatic business knowledge and exceptional project management to produce actionable and profitable marketing solutions.

In addition to his work with clients, Todd is a frequent contributor to industry publications. Todd has addressed regional and national conferences on a variety of topics related to marketing, advertising, website design, social media and public relations.

Before becoming a marketing consultant and the President of Creating Results from 1996 to 2017, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies.  Earlier in his career, he was the Director of Sales and Marketing for a division of Ryland Homes.  Todd also has worked in London's financial district for Marsh & McLennan. He started his career racing and captaining private yachts.

Todd holds a B.A. degree from Colgate University and graduated cum laude.  He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.

Expertise:
Active Adults, Branding, Marketing Strategy, Business Strategy, Lifestyle Marketing.

Best advice ever heard:
You aren’t learning anything when you’re talking.

Ideal vacation:
Sailing around the world with my family.

Inspiring wisdom:
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
— Winston Churchill

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving cars.

    Have something to share? We'd love to hear from you, so leave your thoughts in our comments section.

    The post Trust and Tech: Mature Marketing Links of the Week appeared first on Creating Results.

  • "A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

    Happy Mother's Day to all the mothers out there. You deserve the entire pie.

    At the beginning of every week, we share the most engaging content from the previous week.First up, the U.S. Census Bureau has found that the percentage of Millennials in the U.S. has overtaken the percentage of Baby Boomers.

    Then, gfk.com reports that over half of adults in the U.S. live in "cellphone-only" households, with 40% of those households belonging to seniors.

    The post Who Has A House Phone Anymore? Not Baby Boomers! appeared first on Creating Results.

  • Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

    This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

    The post Generation X is Key to the Workplace appeared first on Creating Results.

  • Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or service like the back of […]

    The post Branding: Cognitive Biases and Marketer’s Influence appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

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