After more than two decades of growing Creating Results into an internationally respected mature marketing agency, Co-Founder and former President Todd Harff serves in an organizational advisory role and provides thought leadership to the agency.
A respected writer and featured speaker about marketing to Baby Boomers and seniors, Todd brings a unique and powerful perspective to help clients achieve results. He combines market insight, creative solutions, pragmatic business knowledge and exceptional project management to produce actionable and profitable marketing solutions.
In addition to his work with clients, Todd is a frequent contributor to industry publications. Todd has addressed regional and national conferences on a variety of topics related to marketing, advertising, website design, social media and public relations.
Before becoming a marketing consultant and the President of Creating Results from 1996 to 2017, Todd was the Director of Sales and Marketing for the A.G. Van Metre Companies. Earlier in his career, he was the Director of Sales and Marketing for a division of Ryland Homes. Todd also has worked in London's financial district for Marsh & McLennan. He started his career racing and captaining private yachts.
Todd holds a B.A. degree from Colgate University and graduated cum laude. He has studied at the University of London and earned an MBA at Georgetown University. There Todd specialized in business and marketing strategy and graduated with highest honors.
Active Adults, Branding, Marketing Strategy, Business Strategy, Lifestyle Marketing.
Best advice ever heard:
You aren’t learning anything when you’re talking.
Sailing around the world with my family.
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
— Winston Churchill
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.
Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes.
The post How to Manage Online Reviews: The Good, The Bad, The Ugly appeared first on Creating Results.
Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively.
The post Webinar: 3 Steps to a Successful Provider-Agency Partnership appeared first on Creating Results.
A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.