1. Energy Efficiency: 94% of new homebuyers rated Energy Star appliances as their most wanted new home feature. An Energy Star rating of the whole home appeals to your prospective buyers' desire to maximize savings (9 out of 10 would prefer a reduction in their bills over homes without these features that cost less) AND reduce their carbon footprint.
INSIGHT INTO ACTION: Traditions of America takes prospects "behind the scenes" during their Live Better Now events. By touring homes under construction as well as models, future buyers can see energy efficient features built into each home (and certified by a third-party). Trilogy, the active lifestyle communities from Shea Homes prominently feature the "No Electric Bill Home" on their website homepage.
2. Organization and Storage: Who doesn't want help in this area. Laundry rooms, garage storage and walk-in pantries all ranked very high with prospective home buyers. This is especially critical for many Boomers and Seniors who are downsizing when moving. Providing options for storing treasures will allow your buyers to keep what matters most to them in the move.
INSIGHT INTO ACTION: Make sure model homes showcases all the ways buyers can keep what matters most to them in the move. Arm your Design Center professionals with a variety of organizational selections/upgrades that they can offer buyers. You can even team up with local transition specialists and offer discounted services to help make the move less stressful.
3. Think Outdoors: Exterior lighting, a patio and front porch all rated as tops among buyers for outdoor features. Think of the whole house, inside and out as potential areas for entertaining. A large living room area is nice, but a quaint outdoor sitting area will capture the minds and hearts of your prospects.
INSIGHT INTO ACTION: The Green Company includes whimsical descriptions of its outdoor features on its floorplans, emphasizing this unique selling point.
Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]
The post Why Marketers Should Focus on Baby Boomers & Their Technology Usage appeared first on Creating Results.
Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]
When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"
I'm a creative person so I like cool.
But I like results even more.
What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.
That said, there are two "trends" I think are relevant to our older adult targets.
The post Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online appeared first on Creating Results.
Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?
Most Clicked: The Sightlines Project
How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.
The research highlights three key findings to live a long and vigorous life:
The post The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers appeared first on Creating Results.