1. Energy Efficiency: 94% of new homebuyers rated Energy Star appliances as their most wanted new home feature. An Energy Star rating of the whole home appeals to your prospective buyers' desire to maximize savings (9 out of 10 would prefer a reduction in their bills over homes without these features that cost less) AND reduce their carbon footprint.
INSIGHT INTO ACTION: Traditions of America takes prospects "behind the scenes" during their Live Better Now events. By touring homes under construction as well as models, future buyers can see energy efficient features built into each home (and certified by a third-party). Trilogy, the active lifestyle communities from Shea Homes prominently feature the "No Electric Bill Home" on their website homepage.
2. Organization and Storage: Who doesn't want help in this area. Laundry rooms, garage storage and walk-in pantries all ranked very high with prospective home buyers. This is especially critical for many Boomers and Seniors who are downsizing when moving. Providing options for storing treasures will allow your buyers to keep what matters most to them in the move.
INSIGHT INTO ACTION: Make sure model homes showcases all the ways buyers can keep what matters most to them in the move. Arm your Design Center professionals with a variety of organizational selections/upgrades that they can offer buyers. You can even team up with local transition specialists and offer discounted services to help make the move less stressful.
3. Think Outdoors: Exterior lighting, a patio and front porch all rated as tops among buyers for outdoor features. Think of the whole house, inside and out as potential areas for entertaining. A large living room area is nice, but a quaint outdoor sitting area will capture the minds and hearts of your prospects.
INSIGHT INTO ACTION: The Green Company includes whimsical descriptions of its outdoor features on its floorplans, emphasizing this unique selling point.
While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.
First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.
After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.
The post Wealthy, Affluent, Luxury — What’s the Difference? appeared first on Creating Results.
Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail and how create a successful […]
The post More Millionaires than Before; Why Consumers Are Ignoring Direct Mail appeared first on Creating Results.
Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.
We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.
As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.
This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.