1. Energy Efficiency: 94% of new homebuyers rated Energy Star appliances as their most wanted new home feature. An Energy Star rating of the whole home appeals to your prospective buyers' desire to maximize savings (9 out of 10 would prefer a reduction in their bills over homes without these features that cost less) AND reduce their carbon footprint.
INSIGHT INTO ACTION: Traditions of America takes prospects "behind the scenes" during their Live Better Now events. By touring homes under construction as well as models, future buyers can see energy efficient features built into each home (and certified by a third-party). Trilogy, the active lifestyle communities from Shea Homes prominently feature the "No Electric Bill Home" on their website homepage.
2. Organization and Storage: Who doesn't want help in this area. Laundry rooms, garage storage and walk-in pantries all ranked very high with prospective home buyers. This is especially critical for many Boomers and Seniors who are downsizing when moving. Providing options for storing treasures will allow your buyers to keep what matters most to them in the move.
INSIGHT INTO ACTION: Make sure model homes showcases all the ways buyers can keep what matters most to them in the move. Arm your Design Center professionals with a variety of organizational selections/upgrades that they can offer buyers. You can even team up with local transition specialists and offer discounted services to help make the move less stressful.
3. Think Outdoors: Exterior lighting, a patio and front porch all rated as tops among buyers for outdoor features. Think of the whole house, inside and out as potential areas for entertaining. A large living room area is nice, but a quaint outdoor sitting area will capture the minds and hearts of your prospects.
INSIGHT INTO ACTION: The Green Company includes whimsical descriptions of its outdoor features on its floorplans, emphasizing this unique selling point.
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be […]
Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.
While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.
Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer.
Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.