1. Energy Efficiency: 94% of new homebuyers rated Energy Star appliances as their most wanted new home feature. An Energy Star rating of the whole home appeals to your prospective buyers' desire to maximize savings (9 out of 10 would prefer a reduction in their bills over homes without these features that cost less) AND reduce their carbon footprint.
INSIGHT INTO ACTION: Traditions of America takes prospects "behind the scenes" during their Live Better Now events. By touring homes under construction as well as models, future buyers can see energy efficient features built into each home (and certified by a third-party). Trilogy, the active lifestyle communities from Shea Homes prominently feature the "No Electric Bill Home" on their website homepage.
2. Organization and Storage: Who doesn't want help in this area. Laundry rooms, garage storage and walk-in pantries all ranked very high with prospective home buyers. This is especially critical for many Boomers and Seniors who are downsizing when moving. Providing options for storing treasures will allow your buyers to keep what matters most to them in the move.
INSIGHT INTO ACTION: Make sure model homes showcases all the ways buyers can keep what matters most to them in the move. Arm your Design Center professionals with a variety of organizational selections/upgrades that they can offer buyers. You can even team up with local transition specialists and offer discounted services to help make the move less stressful.
3. Think Outdoors: Exterior lighting, a patio and front porch all rated as tops among buyers for outdoor features. Think of the whole house, inside and out as potential areas for entertaining. A large living room area is nice, but a quaint outdoor sitting area will capture the minds and hearts of your prospects.
INSIGHT INTO ACTION: The Green Company includes whimsical descriptions of its outdoor features on its floorplans, emphasizing this unique selling point.
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. If you would like to see the full infographic click here: What Are Older Adults Doing Online? 1. Who’s Online?In a recent survey, Pew […]
The post What Do Seniors Do Online? 2018 Infographic for Marketers appeared first on Creating Results.
February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community (CCRC) concept to a journalist’s wake-up call to the younger generations.
The post Will Micro CCRCs Become the New Senior Living Trend? appeared first on Creating Results.
My brother finally gave in and joined the social media world this week when he unveiled his Facebook profile. For years, people would ask him what he was waiting for, and his response was always “not EVERYONE is social.” According to Pew Research, while not everyone embraces social media platforms, the number of those who […]
The post 2018 Stats: Social Media Network Usage by Age Group appeared first on Creating Results.
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.