by Todd Harff
1. Elevators: 70% of buyers would be unlikely to buy a home with this feature. My recommendation- invest your dollars in single level living. According to the survey, 57% of respondents preferred this floorplan type (growing in preference among older adults).
INSIGHT INTO ACTION: Moravian Manor, a continuing care retirement community in Pennsylvania, offers a variety of cottage and townhome options for buyers- allowing first floor master suites and providing a variety of floorplan options that allow prospective owners to select a size that works best for them.
2. Golf Courses: Outdoor features are important to your prospective buyers. Focus on keeping natural wooded areas and incorporate walking/jogging trails and outdoor recreation features as opposed to golf courses to maximize community appeal.
INSIGHT INTO ACTION: At Arora Hills, the master-planned community "co-opted" adjacent outdoor recreation areas for marketing purposes, helping them stand out in a competitive market. Traditions of America recognized how important outdoor features are to prospective buyers, regularly surveying prospects on what they want most---even asking them to rank possibilities ranging from pickleball to basketball, influencing the amenities they build.
3. Chill the Wine Cooler: While entertaining (and the indoor and outdoor spaces that invite it) is important to home buyers, a wine cooler in the kitchen isn't. Instead, be sure to incorporate high quality appliances within your kitchens (62% would rather have a smaller house with high quality products than a bigger home with fewer).
INSIGHT INTO ACTION: Think functional and highlight those brand names that you've incorporated into your kitchens. Stanley Martin Homes takes it one step further through their online portal that allows you to browse through all design options, including appliances, by brand name.
Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. If you would like to see the full infographic click here: What Are Older Adults Doing Online? 1. Who’s Online?In a recent survey, Pew […]
The post What Do Seniors Do Online? 2018 Infographic for Marketers appeared first on Creating Results.
February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community (CCRC) concept to a journalist’s wake-up call to the younger generations.
The post Will Micro CCRCs Become the New Senior Living Trend? appeared first on Creating Results.
My brother finally gave in and joined the social media world this week when he unveiled his Facebook profile. For years, people would ask him what he was waiting for, and his response was always “not EVERYONE is social.” According to Pew Research, while not everyone embraces social media platforms, the number of those who […]
The post 2018 Stats: Social Media Network Usage by Age Group appeared first on Creating Results.
Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads.