by Todd Harff
1. Elevators: 70% of buyers would be unlikely to buy a home with this feature. My recommendation- invest your dollars in single level living. According to the survey, 57% of respondents preferred this floorplan type (growing in preference among older adults).
INSIGHT INTO ACTION: Moravian Manor, a continuing care retirement community in Pennsylvania, offers a variety of cottage and townhome options for buyers- allowing first floor master suites and providing a variety of floorplan options that allow prospective owners to select a size that works best for them.
2. Golf Courses: Outdoor features are important to your prospective buyers. Focus on keeping natural wooded areas and incorporate walking/jogging trails and outdoor recreation features as opposed to golf courses to maximize community appeal.
INSIGHT INTO ACTION: At Arora Hills, the master-planned community "co-opted" adjacent outdoor recreation areas for marketing purposes, helping them stand out in a competitive market. Traditions of America recognized how important outdoor features are to prospective buyers, regularly surveying prospects on what they want most---even asking them to rank possibilities ranging from pickleball to basketball, influencing the amenities they build.
3. Chill the Wine Cooler: While entertaining (and the indoor and outdoor spaces that invite it) is important to home buyers, a wine cooler in the kitchen isn't. Instead, be sure to incorporate high quality appliances within your kitchens (62% would rather have a smaller house with high quality products than a bigger home with fewer).
INSIGHT INTO ACTION: Think functional and highlight those brand names that you've incorporated into your kitchens. Stanley Martin Homes takes it one step further through their online portal that allows you to browse through all design options, including appliances, by brand name.
Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.
This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in place.
With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.
MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic
Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the pressure of staffing shortages.
For the past decade, Ziegler has gathered insights from senior living CFOs through CFO HotlineSM surveys on a variety of topics. In their February "Z-News," Ziegler recapped some of those findings. Our audience seemed particularly interested in the takeaways about labor shortages.
The post Hot Topics — Senior Living and Staffing, Home Health and Wearables appeared first on Creating Results.
Every Monday, we recap the most engaging content from the previous week.
This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.
I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn’t). What does […]
The post Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week appeared first on Creating Results.